Choosing between in-house app development or outsource may be a dilemma, especially if you aim to have an innovative app that requires specific knowledge.
Should you develop or outsource your Interactive App? Read More »
Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?
How to plan the development of your Interactive App Read More »
Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience.
Why you must interact with your audience Read More »
Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.
Benefits of having an Application for your TV show Read More »
At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.
Big Brother and SPORT TV Apps – What do they have in common? Read More »
Launching your app is just the beginning of a long path. Once your app is available for users, you need to make sure that you can keep it relevant. Finding ways to maintain traffic is getting more difficult. Nowadays users have more access to information and more options to choose from. Not only because there are more apps than ever, users are also becoming more demanding.
How to keep users coming back to your App Read More »
Applications are powerful new channels that can generate extra revenues and be extremely profitable through fan engagement and interaction.
Applications – From Interaction to Revenues Read More »
The name Magycal comes naturally to create consistency with the work the company currently does, and also to bond with the scalable platform that underpins the company.
Viva Superstars changes its name to Magycal Read More »
For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology.
Big Brother’s App shows an impressive number of votes in the first weeks of the TV Show Read More »
This initiative aims to recognize the companies created within the innovation and entrepreneurship ecosystem of the NOVA University Lisbon.
NOVA University rewarded Viva Superstars with the NOVA SPIN-OFF trademark Read More »
