IBC2026 was all about bringing live content technology to life while sparking real, high-impact conversations with media leaders from around the globe. This year in Amsterdam, we set out to combine an unforgettable stand experience with a major product milestone, and the results exceeded all expectations.
A Sports Bar Concept Built for Connection at IBC2026
To reflect the fast-paced nature of live content, we brought a Sports Bar concept to Stand 14.B57. Designed around the dynamic world of live media, the stand provided an engaging space to host live product demos and connect with industry peers.
Throughout the four days, visitors could explore our solutions, from our end-to-end OTT ecosystem and immersive Second Screen solutions to our interactive fan engagement features. Attendees even tested their sports knowledge in our live Football Quiz, giving attendees a hands-on look at interactive sports broadcast tech.
The concept was a hit with visitors throughout the four days and earned us international recognition as a Finalist for Best Stand Design.
Magycal Moments: Future Tech Stage Debut
The highlight of our week was the official stage debut of Magycal Moments on the IBC Future Tech Stage.
Our Creative & Marketing Director, Carolina Rosa, led a key session titled “Near-Live Content Generation: Creating New Revenue Streams with AI”, where we officially introduced our new feature to the industry.
During the session, Carolina demonstrated how our AI-powered platform solves two of the biggest hurdles facing modern media teams: frictionless delivery and real-time monetisation.
How Magycal Moments Works:
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Automated Content Clipping: The platform’s AI engine automatically processes near-live broadcasts, clipping key moments into short-form videos within seconds.
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Conversational Fan Engagement: Through a personal assistant chatbot, fans can directly request instant, on-demand highlights tailored to what they want to watch in real time.
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Backend Efficiency & Monetisation: While fans enjoy a zero-friction, personalized viewing experience, automated backend workflows instantly transform those interactions into immediate sponsorship and revenue streams for media organisations.
The result? A win-win ecosystem: Less manual editorial work, faster content delivery and a far more engaging fan experience for the end user.
Curious to try it out for yourself?
The beta version of Magycal Moments is right around the corner, and early access is opening soon. Whether you want to automate near-live clipping, supercharge fan engagement or unlock new revenue streams, this is your chance to be among the first to experience the platform.
👉 Get Early Access to experience the future of near live media first-hand.
Thanks to everyone who dropped by Stand 14.B57 and made this edition unforgettable, see you at IBC2027!