At Magycal, we’ve been building the technology behind Secret Story since 2016, from introducing Portugal’s first mobile voting experience for reality show to launching a disruptive AI-powered real-time interactions in 2018. Every edition has pushed us to raise the bar.
Ten years of partnership, multiple editions, and one constant: pushing what audience engagement can be. And this edition might be our favourite chapter yet.
💬 Native In-App Forum: For the first time, fans have a dedicated space inside the Reality Show App to debate, react and create topics around every viral moment, elimination and plot twist, in real time, without leaving the platform.
⚡ Full Redesign: Rebuilt from the ground up following Apple’s latest Liquid Glass guidelines and Android’s Material Design. Feels native on every device, intuitive on every interaction.
🚀 Performance: Faster load times, smoother navigation, and redesigned voting and phrase submission flows, fewer steps, more engagement at exactly the moments that matter.
Building for live entertainment is one of the most demanding challenges in product development. Peak traffic, instant recovery, zero margin for error, and an audience that notices everything. It’s the kind of problem our team thrives on.
Ten years of Secret Story and we couldn’t be prouder of this journey.