Story

The journey of a thousand miles begins with a single step.

It’s MAGYCAL
July 2020

It’s MAGYCAL

Viva Superstars becomes MAGYCAL. After the first exciting and successful eight years we needed a new brand identity fully inline with our current strategy and future international expansion.

A Legendary Show Becomes a Digital Sensation
April 2020

A Legendary Show Becomes a Digital Sensation

The TV show that revolutionised the industry is back after 20 years. Featuring our latest interactive and monetising tools it becomes one of the biggest success cases of digital transformation of a television show.

Facial Recognition Meets Live Sports
January 2020

Facial Recognition Meets Live Sports

SMART INFO comes alive on the SPORT TV DIGITAL HUB, providing intelligent notifications based on the real time analysis of the players’ faces during live broadcasts.

APDC Digital Business Congress
November 2019

APDC Digital Business Congress

Viva Superstars is invited to present its success story at the APDC Digital Business Congress, one of Portugal’s key annual events in the area.

App of the Year
October 2019

App of the Year

SPORT TV DIGITAL HUB wins the prestigious ACEPI Navegantes award for the best app of 2019 in the sports and culture category.

August 2019

The Golden Age of Television Has Arrived

Launch of the most innovative and engaging OTT on the market, the SPORT TV DIGITAL HUB. Developed for the leading Portuguese sports TV network, featuring groundbreaking innovations like AI-based live contextual notifications and personalised calls for action on key moments of a user’s favourite matches.

IT Consulting Part II
March 2019

IT Consulting Part II

Viva Superstars becomes the strategic technical partner of Media Capital Digital, responsible for the development of all its mobile applications.

Bringing Engagement and Monetisation to Live Video Streaming
January 2019

Bringing Engagement and Monetisation to Live Video Streaming

Kick-off of LIA, Live Intelligent Agent, a joint project by Viva Superstars and Media Capital Digital, co-funded by Google Digital News Initiative.

Euronext Techshare Kickoff in Paris
September 2018

Euronext Techshare Kickoff in Paris

Viva Superstars is selected by Euronext for its Techshare program for European companies with high growth potential.

June 2018

Stepping Up to the Podium

The Podium app brings a new kind of entertainment for football fans appealing to both casual and hardcore users, featuring predictions, fantasy league, social competition, and rewards. It was developed for Sport TV, the leading Portuguese Sports TV Station, as the companion app for their premium football content.

AI Powering Audience Engagement
February 2018

AI Powering Audience Engagement

In the new Secret Story 7 app artificial intelligence technology is used to revolutionise how viewers engage with the TV show, with outstanding results.

IT Consulting Part I
May 2017

IT Consulting Part I

Viva becomes the strategic technical partner of IOL Negócios, a pioneer company in the Portuguese Internet arena.

It’s Time For Talent Shows
February 2017

It’s Time For Talent Shows

Crowd sourced content, social listening features, and exclusive tools for star users, turn this new talent show format into a thrilling sandbox of innovative user experiences.

Web Summit 1.0
November 2016

Web Summit 1.0

Lisbon welcomes Web Summit for the first time and Viva Superstars is selected by the organisation to showcase at the event. We have been showcase every year since then.

The First Rebranding
October 2016

The First Rebranding

Viva Superstars unveils their first rebranding with a totally different brand identity fully adapted to our vision and business at the time.

Reality Shows Come Alive
September 2016

Reality Shows Come Alive

Powered by Viva Superstars, Secret Story 6, one of the top reality shows in Europe, becomes a tremendous success on digital platforms thanks to innovative ways of engaging, retaining and monetising the audience.

Live Events and Reality Shows Go Interactive
April 2016

Live Events and Reality Shows Go Interactive

The famous Portuguese singer Agir gives a memorable interactive live performance with a large audience over the Internet, powered by Viva Superstars and Best Seat Music. At the same time, Viva Superstars partners with TVI and Endemol to create the most interactive reality show ever.

The Ultimate Fan Experience
March 2016

The Ultimate Fan Experience

Viva Ronaldo’s winner, a Ronaldo fan from Azerbaijan, officially meets and greets Cristiano in Leiria, Portugal.

May 2015

Talk Shows Reinvented

Viva Superstars lays the foundations of its television revolution by creating a new and captivating TV watching experience for Portugal’s leading talk show.

Building a Dream Team
December 2014

Building a Dream Team

On December 24th we hired our first non-founder employee, Diogo Cordeiro, who had just finalised his MSc in Computer Science at FCT NOVA. The date itself was promising and our first hiring grew up with us to become an incredible professional, always seeking excellence and fully dedicated and inline with Viva’s goals.

Viva Ronaldo Official Lauch
December 2013

Viva Ronaldo Official Lauch

Viva Ronaldo is officially presented and gets worldwide media exposure.

June 2013

Viva Ronaldo Is On

Viva Ronaldo is soft-launched with limited market exposure for an international audience.

The Foundation
September 2012

The Foundation

Viva Superstars (now Magycal) is officially founded in Lisbon.

First steps
September 2011

First steps

Viva Ronaldo’s design and planning starts at Starbucks Belém in Lisbon. It would last several months fuelled by many cappuccinos, frappucinnos and choco muffins.

So it begins
June 2011

So it begins

Eduardo and Pedro brainstorm on how to take Cristiano Ronaldo’s powerful digital presence beyond social networks.