Story
The journey of a thousand miles begins with a single step.
It’s MAGYCAL
Viva Superstars becomes MAGYCAL. After the first exciting and successful eight years we needed a new brand identity fully inline with our current strategy and future international expansion.
A Legendary Show Becomes a Digital Sensation
The TV show that revolutionised the industry is back after 20 years. Featuring our latest interactive and monetising tools it becomes one of the biggest success cases of digital transformation of a television show.
Facial Recognition Meets Live Sports
SMART INFO comes alive on the SPORT TV DIGITAL HUB, providing intelligent notifications based on the real time analysis of the players’ faces during live broadcasts.
APDC Digital Business Congress
Viva Superstars is invited to present its success story at the APDC Digital Business Congress, one of Portugal’s key annual events in the area.
App of the Year
SPORT TV DIGITAL HUB wins the prestigious ACEPI Navegantes award for the best app of 2019 in the sports and culture category.
IT Consulting Part II
Viva Superstars becomes the strategic technical partner of Media Capital Digital, responsible for the development of all its mobile applications.
Bringing Engagement and Monetisation to Live Video Streaming
Kick-off of LIA, Live Intelligent Agent, a joint project by Viva Superstars and Media Capital Digital, co-funded by Google Digital News Initiative.
Euronext Techshare Kickoff in Paris
Viva Superstars is selected by Euronext for its Techshare program for European companies with high growth potential.
AI Powering Audience Engagement
In the new Secret Story 7 app artificial intelligence technology is used to revolutionise how viewers engage with the TV show, with outstanding results.
IT Consulting Part I
Viva becomes the strategic technical partner of IOL Negócios, a pioneer company in the Portuguese Internet arena.
It’s Time For Talent Shows
Crowd sourced content, social listening features, and exclusive tools for star users, turn this new talent show format into a thrilling sandbox of innovative user experiences.
Web Summit 1.0
Lisbon welcomes Web Summit for the first time and Viva Superstars is selected by the organisation to showcase at the event. We have been showcase every year since then.
The First Rebranding
Viva Superstars unveils their first rebranding with a totally different brand identity fully adapted to our vision and business at the time.
Reality Shows Come Alive
Powered by Viva Superstars, Secret Story 6, one of the top reality shows in Europe, becomes a tremendous success on digital platforms thanks to innovative ways of engaging, retaining and monetising the audience.
Live Events and Reality Shows Go Interactive
The famous Portuguese singer Agir gives a memorable interactive live performance with a large audience over the Internet, powered by Viva Superstars and Best Seat Music. At the same time, Viva Superstars partners with TVI and Endemol to create the most interactive reality show ever.
The Ultimate Fan Experience
Viva Ronaldo’s winner, a Ronaldo fan from Azerbaijan, officially meets and greets Cristiano in Leiria, Portugal.
Building a Dream Team
On December 24th we hired our first non-founder employee, Diogo Cordeiro, who had just finalised his MSc in Computer Science at FCT NOVA. The date itself was promising and our first hiring grew up with us to become an incredible professional, always seeking excellence and fully dedicated and inline with Viva’s goals.
Viva Ronaldo Official Lauch
Viva Ronaldo is officially presented and gets worldwide media exposure.
The Foundation
Viva Superstars (now Magycal) is officially founded in Lisbon.
First steps
Viva Ronaldo’s design and planning starts at Starbucks Belém in Lisbon. It would last several months fuelled by many cappuccinos, frappucinnos and choco muffins.
So it begins
Eduardo and Pedro brainstorm on how to take Cristiano Ronaldo’s powerful digital presence beyond social networks.