Magycal renews Sport TV app. New layout aligns with rebranding
Sport TV’s 25th anniversary rebranding, crafted by Tux&Gill, includes a revamped app by Magycal.
Build a revolutionary interactive sport tv OTT solution from the ground up that accommodates sport tv channels, VOD, and digital content.
Notify users of their favourite matches and events through personalised push notifications in real-time.
Provide a live match center where users can access information about the latest match highlights, stats, lineups, and videos.
Foster content consumption through a beautiful digital library of video-on-demand content, that prompts users to come back to the platform throughout the week.
App Store 4.5
cumulative AVG Ratings
+2 Million
registered users.
4 Million
hours watched on average per month of live channels and VOD content.
+33 Million
events generated by users.
The Awarded sport tv OTT developed for the leading Portuguese sports TV network is delivering a whole new level of engagement to their audience. It is a 360º solution for all SPORT TV’s digital content, offering a variety of live content, video-on-demand (VOD), live scores and up-to-date information about all major football leagues. It’s our first product featuring Smart Info +, a breakthrough AI that evaluates the scene context in real time to provide users with smart information at the right moments.
Navigate through multiple live channels in a seamless and quick way, with a contextual TV guide that keeps you updated about what’s coming next, and with the possibility to rewind up to 7 days.
The sport tv OTT Service comprises a VOD library that users can access from anywhere and at anytime, organised by categories for easy access. Thanks to a captivating home screen with content highlights, the sport tv audience never misses the next major football match, TV show, or live event.
All the live content is stored for 7 days allowing users to rewind and watch any TV show or match that they have might missed.
Through a real-time 24/7 Live Match Center, users can have access to an up-to-date calendar, follow their favorite teams and competitions, and even access live information about match highlights, stats, lineups, videos, and historical data.
In order to further engage users in different sports, it is possible to place bets for the next football matches and Formula 1 Grands Prix, compete for seasonal prizes, and even create private leagues with friends!
On sport tv OTT users can set up personalised notifications for their favourite teams, competitions, matches, or TV shows, in order to never miss a broadcast or live event.
Users can select and manage their favourite teams and competitions, and even order them by preferential order, so that all the information relative to their teams of choice is presented first.
Pedro Pinto
Good evolution from the previous app. Way more intuitive and with a lot of new content, easily accessible.
Mauro Nunes
Amazing App, very complete and super interesting. I highly recommend!
Nuno Carvalho
Super complete and easy to use. Congratulations!
Ricardo Valentim
Up until now this new version is way better than the previous one.
Sport TV’s 25th anniversary rebranding, crafted by Tux&Gill, includes a revamped app by Magycal.
SPORT TV app boosts fan engagement, achieving 11,200% growth, recognized at 2023 IBC Awards for its digital innovation.
Our efforts with our Sports Ott were once again recognised! The SPORT TV app just won an honourable mention at Meios & Publicidade communication awards
Thanks to our modular technology, we devised this product with the following module(s):
The essential solution for anyone looking to provide an OTT experience.
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
The Community module helps you to create a real community around your content.
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Custom notifications and content recommendation for users, based on their consumption history.
The Sports module has everything you need if your audience eager for sports information.
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
The Monetisation module features everything you need to monetise your audience.
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
The essential solution for anyone looking to provide a second screen experience.
Custom notifications and content recommendation for users, based on their consumption history.
The Live Interaction module will help you engage your audience in key live events.
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
The Community module helps you to create a real community around your content.
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
The Monetisation module features everything you need to monetise your audience.
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.