The granddaddy of them all: Big Brother. The iconic TV show returns to TVI, 20 years after taking the world by storm. For the first time in Portugal, Big Brother has its own fan engagement app, developed in partnership between Media Capital Digital and Magycal. The app features a flexible voting system, exclusive content, possibility to watch the weekly episodes, different communities for users to support their favourite contestants and connect with other viewers in real time, among other features. Besides providing a VIP membership and a set of credit packs that can be bought to unlock several premium features, users can also use their mobile carrier wallet to participate in polls, in a simple and intuitive way. This results in higher rates of user conversion, as early results show an impressive number of votes in the first weeks of the TV show.