For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology. The app features a flexible voting system, exclusive content, the possibility to watch the weekly episodes, different communities for users to support their favorite contestants, and connect with other viewers in real-time, among other features. Besides providing a VIP membership and a set of credit packs that can be bought to unlock several premium features, users can also use their mobile carrier wallet to participate in polls, in a simple and intuitive way. This results in higher rates of user conversion, as early results show an impressive number of votes in the first weeks of the TV show.
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