Big Brother’s App shows an impressive number of votes in the first weeks of the TV Show

For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology. The app features a flexible voting system, exclusive content, the possibility to watch the weekly episodes, different communities for users to support their favorite contestants, and connect with other viewers in real-time, among other features. Besides providing a VIP membership and a set of credit packs that can be bought to unlock several premium features, users can also use their mobile carrier wallet to participate in polls, in a simple and intuitive way. This results in higher rates of user conversion, as early results show an impressive number of votes in the first weeks of the TV show.

 

 

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