Viva Superstars changes its name to Magycal – The reasons why

For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology. The app features a flexible voting system, exclusive content, the possibility to watch the weekly episodes, different communities for users to support their favourite contestants and connect with other viewers in real time, among other features. Besides providing a VIP membership and a set of credit packs that can be bought to unlock several premium features, users can also use their mobile carrier wallet to participate in polls, in a simple and intuitive way. This results in higher rates of user conversion, as early results show an impressive number of votes in the first weeks of the TV show. Subscribe to our newsletter so you can receive our latest news, product launches and event participations.