Secret Story. The TV show comes alive within the app.

Novel ways of involving viewers in the TV show’s narrative of one of the top reality shows in Europe.

State-of-the-Art AI

Deploy an Artificial Intelligence to automatically identify contestants during a live show.

Show Popularity

Cross users’ emotions with the show contestants, to ascertain their popularity.

Extra Revenues

Convert viewers into premium app users through a universal payment system.

Community Building

Allow users to chat with their friends and participate on theme communities.

350k

registered users.

900k

messages exchanged within the communities.

40 Million

users’ interactions.

8 Million

shared emotions (love and hate).

“In Portuguese television it is the first time that an AI technology is used, and I have no doubts that this technology will play a very important role in the next years.”
Ricardo Tomé

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Magycal Modules in Use

Thanks to our modular technology, we devised this product with the following module(s):

OTT Solutions

Magycal OTT

The essential solution for anyone looking to provide an OTT experience.

OTT Solutions

Magycal OTT+

The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.

OTT Solutions with interactive features

Community

The Community module helps you to create a real community around your content.

OTT Solutions with interactive features

Community+

The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.

Smart Info

A break-through module that detects and recognises persons/characters live and in real-time, to present important information.

Smart Info+

A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.

Segmentation & Personalisation

Custom notifications and content recommendation for users, based on their consumption history.

Sports

The Sports module has everything you need if your audience eager for sports information.

Sports+

The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.

Monetisation

The Monetisation module features everything you need to monetise your audience.

Monetisation+

The Monetisation module features everything you need to monetise your audience, including direct carrier billing.

OTT Solutions

Magycal Second Screen Experience

The essential solution for anyone looking to provide a second screen experience.

Segmentation & Personalisation

Custom notifications and content recommendation for users, based on their consumption history.

Live Interaction

The Live Interaction module will help you engage your audience in key live events.

Live Interaction+

The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.

OTT Solutions with interactive features

Community

The Community module helps you to create a real community around your content.

OTT Solutions with interactive features

Community+

The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.

Smart Info

A break-through module that detects and recognises persons/characters live and in real-time, to present important information.

Smart Info+

A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.

Monetisation

The Monetisation module features everything you need to monetise your audience.

Monetisation+

The Monetisation module features everything you need to monetise your audience, including direct carrier billing.

OTT Solutions

Digital Experiences

Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.

Want to know how you can have a similar solution? Check our product page below.