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The benefits of creating second screen experiences for viewers go far beyond audience engagement. Second screen apps allow you to monetize your audience and generate extra revenues. Based on our expertise and vast experience with second screen apps for sports and reality TV shows, take a look at what can be extremely profitable

User engagement is deeply connected to the profitability and success of your second screen app, as engaged users are usually more loyal, profitable, and willing to talk positively about your app. Based on our experience with the SPORT TV App, here are some features that allow teams, leagues and producers to connect and deepen their relationships with sports fans:

The Big Brother App has established itself as a key factor to engage viewers with the popular reality show. Apart from voting, users can interact directly with the house thanks to the new interactive features.

The SPORT TV app takes another innovative step in sports consumption by allowing users to rewind during the live content.

App Stores are a big world full of different applications that can make it hard for your app to stand out, especially at the beginning.

Choosing between in-house app development or outsource may be a dilemma, especially if you aim to have an innovative app that requires specific knowledge.

Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?

Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience. 

Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.

At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.

Launching your app is just the beginning of a long path. Once your app is available for users, you need to make sure that you can keep it relevant. Finding ways to maintain traffic is getting more difficult. Nowadays users have more access to information and more options to choose from. Not only because there are more apps than ever, users are also becoming more demanding.

Applications are powerful new channels that can generate extra revenues and be extremely profitable through fan engagement and interaction.

The name Magycal comes naturally to create consistency with the work the company currently does, and also to bond with the scalable platform that underpins the company.

This initiative aims to recognize the companies created within the innovation and entrepreneurship ecosystem of the NOVA University Lisbon.

Eduardo Dias, our CEO, presented our work and the award-winning SPORT TV Digital Hub.

For the Web Summit 2019 edition, we showcased our new APP developed for the SPORT TV channel.