Blog
Our past achievements. Our current endeavours. Our future vision.
14 Years Creating the Best Digital Experiences
14 years ago, Magycal began redefining how audiences experience digital content. Today, we continue to push boundaries, powering how millions of users interact with live
EXPOFUT2026: Shaping the Next Era of Football Tech & Fan Engagement
The sports industry is evolving fast, and digital transformation is at the core of its future. Magycal recently participated in EXPOFUT2026, joining stakeholders and professionals
Launching the Future of Near-Live Content: Our IBC2026 Highlights
IBC2026 was all about bringing live content technology to life while sparking real, high-impact conversations with media leaders from around the globe. This year in
Real-Time Sports News Redefined: SPORT TV Introduces AI-Powered Newsroom
An AI-powered newsroom has just been introduced by SPORT TV to revolutionize real-time sports journalism. Developed in partnership with Magycal, this fully digital news desk
Magycal Enters the North American Market with Premium OTT Technology
Magycal has officially entered the highly competitive US OTT market, marking a major milestone in its international expansion. The Portuguese technology leader in streaming and
Secret Story – Desafio Final is back. And the app is more powerful than ever.
At Magycal, we’ve been building the technology behind Secret Story since 2016, from introducing Portugal’s first mobile voting experience for reality show to launching a
SPORT TV wins Sports Streaming Platform Award at the International Sports Awards
SPORT TV has been honoured with the Sports Streaming Platform Award at the International Sports Awards, organised by the International Sports Convention: a global recognition
Magycal in 2025: A Year to Remember
From international awards to bold product launches and team adventures, 2025 was a year of growth and innovation for Magycal. As this year comes to a close, we’re reflecting on the moments that made this year truly Magycal for our team and partners. Here are the highlights:
Transforming the European Football Experience for UEFA Champions League and UEFA Europa League 2025
As the UEFA Champions League and Europa League 2025 seasons get underway, Magycal’s broadcast technology continues to power SPORT TV’s coverage with Smart Moments and Smart Info. These features combine AI-powered highlights, facial recognition, and multi-match intelligence to transform how fans experience European football across all platforms.