Blog
Our past achievements. Our current endeavours. Our future vision.
How Much Does an OTT Cost?
Now is the right time to launch your own OTT, grow your audience by up to 30%, and make a recurring monthly income. Did you know that the SVOD (Subscription Video on Demand) market is expected to grow by 52% by 2025?
Take the next step with an OTT platform
OTT stands for over-the-top media services and refers to the offering of media streaming content via the internet. The content is served over different devices, including traditional TV. For instance, our award-winning OTT solution designed for SPORT TV includes both an app and a responsive website. In the last years, this service has experienced exponential growth due to its multiple advantages:
Watch the matches through exclusive cameras in our Interactive SPORT TV App
Our latest release allows the users to watch the UEFA EURO 2020’s matches from exclusive cameras in the SPORT TV App. Download our App, find the match calendar and set up personalised notifications to never miss a match!
How we can help you monetize your audience
The benefits of creating second screen experiences for viewers go far beyond audience engagement. Second screen apps allow you to monetize your audience and generate extra revenues. Based on our expertise and vast experience with second screen apps for sports and reality TV shows, take a look at what can be extremely profitable
App features that foster sports fans engagement
User engagement is deeply connected to the profitability and success of your second screen app, as engaged users are usually more loyal, profitable, and willing to talk positively about your app. Based on our experience with the SPORT TV App, here are some features that allow teams, leagues and producers to connect and deepen their relationships with sports fans:
How the Big Brother App creates interaction between viewers and the reality show
The Big Brother App has established itself as a key factor to engage viewers with the popular reality show. Apart from voting, users can interact directly with the house thanks to the new interactive features.
SPORT TV App releases rewind during live stream
The SPORT TV app takes another innovative step in sports consumption by allowing users to rewind during the live content.
How to make your App stand out right from the start
App Stores are a big world full of different applications that can make it hard for your app to stand out, especially at the beginning.
Should you develop or outsource your Interactive App?
Choosing between in-house app development or outsource may be a dilemma, especially if you aim to have an innovative app that requires specific knowledge.
How to plan the development of your Interactive App
Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?
Why you must interact with your audience
Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience.
Benefits of having an Application for your TV show
Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.
Big Brother and SPORT TV Apps – What do they have in common?
At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.
How to keep users coming back to your App
Launching your app is just the beginning of a long path. Once your app is available for users, you need to make sure that you can keep it relevant. Finding ways to maintain traffic is getting more difficult. Nowadays users have more access to information and more options to choose from. Not only because there are more apps than ever, users are also becoming more demanding.
Applications – From Interaction to Revenues
Applications are powerful new channels that can generate extra revenues and be extremely profitable through fan engagement and interaction.
Viva Superstars changes its name to Magycal
The name Magycal comes naturally to create consistency with the work the company currently does, and also to bond with the scalable platform that underpins the company.
Big Brother’s App shows an impressive number of votes in the first weeks of the TV Show
For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology.
NOVA University rewarded Viva Superstars with the NOVA SPIN-OFF trademark
This initiative aims to recognize the companies created within the innovation and entrepreneurship ecosystem of the NOVA University Lisbon.