Blog
Our past achievements. Our current endeavours. Our future vision.
2022 was Magycal 💙
Let’s start 2023 with the best of 2022 – we love challenges and this will help us set the bar high!
Magycal and SPORT TV partnership wins outstanding SportPro OTT Award
The SPORT TV’s app, developed by Magycal, has won the Best User Experience award at the SportsPro OTT Awards, 2022! The SportsPro OTT awards sets
We were invited speakers at SportsPro OTT Summit!
This year we had an amazing time at SportsPro OTT Summit (the leading Sports OTT providers conference), as we’ve won another award with SPORT TV’s
Outstanding Sports OTT at Sportel
Our CRO Jorge Guedes attended the Sportel’s annual flagship event in Monaco, one of the largest networking and content markets of the global sports media
The Best Media and Entertainment Project Award goes to…. Magycal!
We proudly announce that SPORT TV’s OTT, developed and operated by Magycal, has just won the Navegantes XXI award for the Best Media and Entertainment
Learning with the best at MIPCOM
This was the first time that we’ve attended the “mother of all entertainment content markets” conference: MIPCOM. Although this is not a tech conference, we’ve
Magycal remains at the forefront of innovation
For the second time, Magycal attended IBC Show (Internacional Broadcasting Convention) in Amsterdam, one of the most important trade fairs in the world with almost
How Much Does an OTT Cost?
Now is the right time to launch your own OTT, grow your audience by up to 30%, and make a recurring monthly income. Did you know that the SVOD (Subscription Video on Demand) market is expected to grow by 52% by 2025?
Take the next step with an OTT platform
OTT stands for over-the-top media services and refers to the offering of media streaming content via the internet. The content is served over different devices, including traditional TV. For instance, our award-winning OTT solution designed for SPORT TV includes both an app and a responsive website. In the last years, this service has experienced exponential growth due to its multiple advantages:
Watch the matches through exclusive cameras in our Interactive SPORT TV App
Our latest release allows the users to watch the UEFA EURO 2020’s matches from exclusive cameras in the SPORT TV App. Download our App, find the match calendar and set up personalised notifications to never miss a match!
How we can help you monetize your audience
The benefits of creating second screen experiences for viewers go far beyond audience engagement. Second screen apps allow you to monetize your audience and generate extra revenues. Based on our expertise and vast experience with second screen apps for sports and reality TV shows, take a look at what can be extremely profitable
App features that foster sports fans engagement
User engagement is deeply connected to the profitability and success of your second screen app, as engaged users are usually more loyal, profitable, and willing to talk positively about your app. Based on our experience with the SPORT TV App, here are some features that allow teams, leagues and producers to connect and deepen their relationships with sports fans:
How the Big Brother App creates interaction between viewers and the reality show
The Big Brother App has established itself as a key factor to engage viewers with the popular reality show. Apart from voting, users can interact directly with the house thanks to the new interactive features.
SPORT TV App releases rewind during live stream
The SPORT TV app takes another innovative step in sports consumption by allowing users to rewind during the live content.
How to make your App stand out right from the start
App Stores are a big world full of different applications that can make it hard for your app to stand out, especially at the beginning.
Should you develop or outsource your Interactive App?
Choosing between in-house app development or outsource may be a dilemma, especially if you aim to have an innovative app that requires specific knowledge.
How to plan the development of your Interactive App
Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?
Why you must interact with your audience
Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience.