The sports industry is evolving fast, and digital transformation is at the core of its future. Magycal recently participated in EXPOFUT2026, joining stakeholders and professionals from across the football ecosystem to discuss the future of the sport on and off the pitch.
As Technological Partners of Liga Portugal, we couldn’t miss the event. We were on the ground showing how our digital solutions, tailored to elevate fan engagement, can be seamlessly integrated to match the digital readiness of any club or league.
More than just showcasing technology, these two days at Arena Liga Portugal were about proximity. Being on the ground allowed Inês, Jorge, Ricardo, and Carlos to connect directly with leaders, partners and creators across the industry, sharing perspectives on where football media is headed.
Beyond the interactions at our booth, our Co-founder & CRO, Jorge, took the stage to break down digital revenue strategies in football. He shared practical insights on how clubs and rightsholders can bridge matchday excitement with multi-screen digital experiences, turning fan passion into sustainable commercial value.
A huge thank you to Liga Portugal and everyone who stopped by our stand to exchange ideas. We leave EXPOFUT2026 inspired by the conversations and ready for the next chapter!