Magycal and SPORT TV partnership wins outstanding SportPro OTT Award

The SPORT TV’s app, developed by Magycal, has won the Best User Experience award at the SportsPro OTT Awards, 2022!

The SportsPro OTT awards sets out to recognise the outstanding pioneers within sports broadcasting, in an industry that is highly competitive and under constant innovation. In its sixth year, the OTT Awards is part of the SportsPro OTT yearly 3-day event, inspiring more than 1,000 leading professionals across the sports broadcast industry, with an emphasis on uncovering future technologies and trends.

Magycal was created to revolutionise the way people connect and interact with live events and TV shows, and its unique offering in the OTT sports market is comprised of highly interactive features, driven by Artificial Intelligence to give a user experience like no other.  When SPORT TV partnered with Magycal, it allowed them to offer their audience an engaging OTT platform that offers not only traditional live and VOD content, but an array of other compelling on-demand features in real time including statistics, facial recognition, notifications of sports highlights from other streams, and spectator interaction with TV hosts.  A massive forty percent of the Portuguese population has used the platform that they review highly,  allowing SPORT TV a strong bond between themselves and their customers.

Eduardo Dias, CEO of Magycal commented “With this award, we are delighted to be recognised by our peers in a rapidly evolving market and take pride in knowing that many years of hard work has delivered a fantastic user experience for consuming sports. We bring to life a unique set of OTT, second screen, and digital experiences to provide our partners with the ultimate audience engagement. We thank SPORT TV for their continued faith in our vision.”

Nuno Ferreira Pires, CEO of SPORT TV added “We are proud to be recognised among the best in Europe. The experience we offer our fans is truly unique and only possible by the daily focus of our teams on what the consumer really wants. The greatest result of our investment is the market recognition, present in the more than 1.8 million users who score us with top marks across all platforms (IOS, ANDROID, HUAWEI, TVOS, ANDROID TV, LG and SAMSUNG). From the first moment we realised that Magycal would be the ideal partner to develop our ambitious process and together we could provide a unique experience to our customers”

The SPORT TV platform can be accessed at, or downloaded from the Apple Store for iOS and tvOS, Google Play Store for Android, and Android TV, LG Content Store for LG TVs, or Samsung App Store for Samsung TVs.