Let’s start 2023 with the best of 2022 – we love challenges and this will help us set the bar high!
2022 was a great year and we were able to achieve some pretty impressive marks with current and new OTTs.
Our award-winning sports OTT, SPORT TV Digital Hub, had a massive growth! Always with our +1.5M users in mind, we designed and developed two new main sections:
🏎 a brand new Formula 1 area with trending videos, polls, predictions and live results for each Grand Prix;
⚽️ a dedicated section to the Portuguese football leagues where fans can follow each league calendar and results, make their predictions for each match, and watch the most popular videos.
To celebrate their first anniversary CNN Portugal launched a new app, proudly designed and developed by Magycal. To deliver on CNN Portugal’s vision, we put together a truly captivating app, rated by users with 5 stars across app stores, where users can choose which topics to follow on their personalised feed and receive segmented notifications with the latest news, stories and articles. Every time users open the app, they can access the latest news and videos on their favourite subjects!
The app relaunch placed it on the Top 3 downloaded apps on the App Store News category on the first month!
2022 was the year when audiences stayed in touch with all the latest content from SIC, be it on the go or while living abroad, whether through the EPG/linear channels section, or through the thousands of hours of vintage content available on VOD.
Our partnership with SIC led to a 66% increase in viewership after the re-launch of Opto, which is available to anyone thanks to its wide platform coverage (iOS, tvOS, Android, Android TV, Web, LG, Samsung, and several other STB versions).
The last months of 2022 saw our work being recognised!
🏆 Soon after we went to Madrid with the SPORT TV Digital Hub, to win a “Best User Experience” award at the SportsPro OTT Awards 2022. This was the first international prize for a Portuguese OTT!!
Let’s see what 2023 will bring us 💙
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