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This was the first time that we’ve attended the “mother of all entertainment content markets” conference: MIPCOM. Although this is not a tech conference, we’ve learned a lot about the TV content that is trending around the world, FAST channels, and the way that AVOD is shaping up the future of monetisation in OTTs. We […]

For the second time, Magycal attended IBC Show (Internacional Broadcasting Convention) in Amsterdam, one of the most important trade fairs in the world with almost 40.000 visitors from over 170 countries. We had the opportunity to see the latest trends in OTT, broadcasting, entertainment and technology, and we realised that Magycal remains at the forefront

Now is the right time to launch your own OTT, grow your audience by up to 30%, and make a recurring monthly income. Did you know that the SVOD (Subscription Video on Demand) market is expected to grow by 52% by 2025?

OTT stands for over-the-top media services and refers to the offering of media streaming content via the internet. The content is served over different devices, including traditional TV. For instance, our award-winning OTT solution designed for SPORT TV includes both an app and a responsive website. In the last years, this service has experienced exponential growth due to its multiple advantages:

User engagement is deeply connected to the profitability and success of your second screen app, as engaged users are usually more loyal, profitable, and willing to talk positively about your app. Based on our experience with the SPORT TV App, here are some features that allow teams, leagues and producers to connect and deepen their relationships with sports fans:

The SPORT TV app takes another innovative step in sports consumption by allowing users to rewind during the live content.

App Stores are a big world full of different applications that can make it hard for your app to stand out, especially at the beginning.