Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?
Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience.
Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.
At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.
Launching your app is just the beginning of a long path. Once your app is available for users, you need to make sure that you can keep it relevant. Finding ways to maintain traffic is getting more difficult. Nowadays users have more access to information and more options to choose from. Not only because there are more apps than ever, users are also becoming more demanding.
Applications are powerful new channels that can generate extra revenues and be extremely profitable through fan engagement and interaction.
The name Magycal comes naturally to create consistency with the work the company currently does, and also to bond with the scalable platform that underpins the company.
For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology.
This initiative aims to recognize the companies created within the innovation and entrepreneurship ecosystem of the NOVA University Lisbon.
Eduardo Dias, our CEO, presented our work and the award-winning SPORT TV Digital Hub.
