16/06/2026

Real-Time Sports News Redefined: SPORT TV Introduces AI-Powered Newsroom

SPORT TV has just launched a fully digital AI-Powered Newsroom. This innovative feature acts as a powerful assistant for the editorial team: the platform monitors live broadcasts across SPORT TV channels, automatically leveraging AI to identify standout moments and instantly draft stories around them. Whether it’s football or any other sport, the system ensures complete, […]

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14/03/2026

The SPORT TV app reaches 4 million registered users

Magycal is proud to celebrate a major milestone achieved by the SPORT TV App, which has reached 4 million users on its digital platform.

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21/01/2026

SPORT TV wins Sports Streaming Platform Award at the International Sports Awards

SPORT TV has been honoured with the Sports Streaming Platform Award at the International Sports Awards, organised by the International Sports Convention: a global recognition celebrating excellence and innovation in the sports industry. This award distinguishes streaming platforms that are redefining how sports content is delivered and experienced, recognising technological innovation, user-centric design and

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mockups of 3 moments in creating a smart moment on the sporttv app

09/09/2025

Smart Moments: Real-Time Highlights by Fans and AI

Smart Moments is a two-folded feature that lets fans capture, generate, and share their own highlights while AI instantly detects and delivers key moments in real time.

Smart Moments: Real-Time Highlights by Fans and AI Read More »

sporttv x magycal - transforming how fans live the game

01/07/2025

SPORT TV by Magycal: Broadcast Distribution

SPORT TV’s live sports go next-gen with Magycal: scalable 4K streaming, latency cut by 47%, and Smart Moments clips.

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phones displaying sport tv's new widgets and Live Activities

10/05/2025

SPORT TV Launches Game-Changing Live Activities and Widgets for Football Fans

Live match updates straight from your lock screen: SPORT TV and Magycal team up to launch Live Activities and Widgets for a faster, smarter football experience.

SPORT TV Launches Game-Changing Live Activities and Widgets for Football Fans Read More »

18/09/2024

Talk at IBC2024: Reshaping the Landscape of Sports OTTs

Magycal leads in innovative OTT platforms and second-screen apps, boosting digital engagement and monetisation.

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14/09/2024

SPORT TV by Magycal: Reshaping the Landscape of Sports OTTs

Magycal presents at IBC2024 their two innovative features developed for SPORT TV, Portugal’s leading sports OTT: Smart Info and Smart Moments.

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25/10/2023

Magycal renews Sport TV app. New layout aligns with rebranding

Sport TV’s 25th anniversary rebranding, crafted by Tux&Gill, includes a revamped app by Magycal.

Magycal renews Sport TV app. New layout aligns with rebranding Read More »

04/09/2023

IBC2023 Innovation Awards: Israel, Portugal, UK make Content Everywhere shortlist

At the IBC Innovation Awards, for the Content Everywhere shortlist, the judges recognised innovations around real time interactive engagement delivering new audiences in Portugal and Israel

IBC2023 Innovation Awards: Israel, Portugal, UK make Content Everywhere shortlist Read More »

SPORT TV

Real-Time Sports News Redefined: SPORT TV Introduces AI-Powered Newsroom

The SPORT TV app reaches 4 million registered users

SPORT TV wins Sports Streaming Platform Award at the International Sports Awards

Smart Moments: Real-Time Highlights by Fans and AI

SPORT TV by Magycal: Broadcast Distribution

SPORT TV Launches Game-Changing Live Activities and Widgets for Football Fans

Talk at IBC2024: Reshaping the Landscape of Sports OTTs

SPORT TV by Magycal: Reshaping the Landscape of Sports OTTs

Magycal renews Sport TV app. New layout aligns with rebranding

IBC2023 Innovation Awards: Israel, Portugal, UK make Content Everywhere shortlist

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Do you need help revolutionising the way people connect and interact with your content?

Do you need help revolutionising the way people connect and interact with your content?