As sports broadcasters face increasing pressure to deliver instant multi-platform coverage, intelligent newsroom automation has moved from innovation to operational standard.
At Magycal, we continue to refine how live video feeds are converted into publish-ready digital content. This September, we are bringing our AI smart newsroom workflow to IBC 2026 in Amsterdam, offering attendees a hands-on look at how automated newsroom workflows operate in real-world broadcasting environments.
Validated in Production, Built for Scale
Initially deployed to power digital operations for major sports broadcasters like SPORT TV, our smart newsroom engine addresses a core industry challenge: scaling content production across simultaneous live events without increasing manual overhead.
Operating on an “AI Assists, Journalist Decides” framework, the platform streamlines the end-to-end publishing pipeline while keeping human editorial judgment strictly at the centre:
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⚡ Real-Time Content Pipeline: Automatically transcribes audio broadcasts, logs match events, and generates article drafts alongside relevant video clips in seconds.
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📊 Multimodal Data Integration: Dynamically enriches written stories with real-time match statistics, external agency feeds, and EPG live stream links.
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🛡️ Human-in-the-Loop Validation: Journalists retain total editorial override, shifting their time from manual clip-cutting and drafting to rapid verification and storytelling.
Shaping the Future of Newsroom Workflows
By removing friction from live content logging and article generation, our AI smart newsroom technology allows media teams to respond to breaking plays instantly while maintaining strict brand and journalistic standards.
“We are not simply automating news production; we are redefining how modern newsrooms operate in the AI era. Our mission is to give journalists superpowers, allowing them to produce more content, respond faster to breaking events, and engage audiences more effectively while maintaining full editorial control.”
— Pedro Centieiro, Co-Founder & CEO at Magycal
See It Live in Amsterdam
Whether you are looking to accelerate your digital output, connect live broadcasts with digital news feeds or explore next-generation OTT tools, our team will be hosting live demonstrations throughout the show.
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📍 Event: IBC 2026
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📅 Dates: 11–14 September 2026
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🏢 Location: Hall 14, Stand 14.B57