Story

The journey of a thousand miles begins with a single step.

2020
Begins a partnership where creativity and innovation have no limits.
Begins a partnership where creativity and innovation have no limits.

Magycal and Kaltura join to deliver highly engaging OTT experiences.

Reinforcing the security of our content
Reinforcing the security of our content

Content protection is one of the biggest concerns of our clients. Thanks to this partnership with Wowza, we can provide an engaging, interactive and secure environment — whether users are watching live or video on demand (VOD) content.

It’s MAGYCAL
It’s MAGYCAL

Viva Superstars becomes MAGYCAL. After the first exciting and successful eight years we needed a new brand identity fully inline with our current strategy and future international expansion.

A Legendary Show Becomes a Digital Sensation
Big brother

The TV show that revolutionised the industry is back after 20 years. Featuring our latest interactive and monetising tools it becomes one of the biggest success cases of digital transformation of a television show.

Facial Recognition Meets Live Sports
Facial Recognition Meets Live Sports

SMART INFO comes alive on the SPORT TV DIGITAL HUB, providing intelligent notifications based on the real time analysis of the players’ faces during live broadcasts.

2019
APDC Digital Business Congress
APDC Digital Business Congress

Viva Superstars (now Magycal) is invited to present its success story at the APDC Digital Business Congress, one of Portugal’s key annual events in the area.

App of the Year
App of the Year

SPORT TV DIGITAL HUB wins the prestigious ACEPI Navegantes award for the best app of 2019 in the sports and culture category.

The Golden Age of Television Has Arrived

Launch of the most innovative and engaging OTT on the market, the SPORT TV DIGITAL HUB. Developed for the leading Portuguese sports TV network, featuring groundbreaking innovations like AI-based live contextual notifications and personalised calls for action on key moments of a user’s favourite matches.

IT Consulting Part II
IT Consulting Part II

Viva Superstars (now Magycal) becomes the strategic technical partner of Media Capital Digital, responsible for the development of all its mobile applications.

Bringing Engagement and Monetisation to Live Video Streaming
Bringing Engagement and Monetisation to Live Video Streaming

Kick-off of LIA, Live Intelligent Agent, a joint project by Viva Superstars (now Magycal) and Media Capital Digital, co-funded by Google Digital News Initiative.

2018
Euronext Techshare Kickoff in Paris
Euronext Techshare Kickoff in Paris

Viva Superstars (now Magycal) is selected by Euronext for its Techshare program for European companies with high growth potential.

Stepping Up to the Podium

The Podium app brings a new kind of entertainment for football fans appealing to both casual and hardcore users, featuring predictions, fantasy league, social competition, and rewards. It was developed for Sport TV, the leading Portuguese Sports TV Station, as the companion app for their premium football content.

AI Powering Audience Engagement
AI Powering Audience Engagement

In the new Secret Story 7 app artificial intelligence technology is used to revolutionise how viewers engage with the TV show, with outstanding results.

2017
IT Consulting Part I
IT Consulting Part I

Viva Superstars (now Magycal) becomes the strategic technical partner of IOL Negócios, a pioneer company in the Portuguese Internet arena.

It’s Time For Talent Shows
It’s Time For Talent Shows

Crowd sourced content, social listening features, and exclusive tools for star users, turn this new talent show format into a thrilling sandbox of innovative user experiences.

2016
Web Summit 1.0
Web Summit 1.0

Lisbon welcomes Web Summit for the first time and Viva Superstars (now Magycal) is selected by the organisation to showcase at the event.

The First Rebranding
The First Rebranding

Viva Superstars (now Magycal) unveils their first rebranding with a totally different brand identity fully adapted to our vision and business at the time.

Reality Shows Come Alive
Reality Shows Come Alive

Secret Story 6, one of the top reality shows in Europe, becomes a tremendous success on digital platforms thanks to innovative ways of engaging, retaining and monetising the audience.

Live Events and Reality Shows Go Interactive
Live Events and Reality Shows Go Interactive

The famous Portuguese singer Agir gives a memorable interactive live performance with a large audience over the Internet, powered by Viva Superstars (now Magycal) and Best Seat Music. At the same time, Viva Superstars partners with TVI and Endemol to create the most interactive reality show ever.

The Ultimate Fan Experience
The Ultimate Fan Experience

Viva Ronaldo’s winner, a Ronaldo fan from Azerbaijan, officially meets and greets Cristiano in Leiria, Portugal.

2020
Begins a partnership where creativity and innovation have no limits.
Begins a partnership where creativity and innovation have no limits.

Magycal and Kaltura join to deliver highly engaging OTT experiences.

Reinforcing the security of our content
Reinforcing the security of our content

Content protection is one of the biggest concerns of our clients. Thanks to this partnership with Wowza, we can provide an engaging, interactive and secure environment — whether users are watching live or video on demand (VOD) content.

It’s MAGYCAL
It’s MAGYCAL

Viva Superstars becomes MAGYCAL. After the first exciting and successful eight years we needed a new brand identity fully inline with our current strategy and future international expansion.

A Legendary Show Becomes a Digital Sensation
Big brother

The TV show that revolutionised the industry is back after 20 years. Featuring our latest interactive and monetising tools it becomes one of the biggest success cases of digital transformation of a television show.

Facial Recognition Meets Live Sports
Facial Recognition Meets Live Sports

SMART INFO comes alive on the SPORT TV DIGITAL HUB, providing intelligent notifications based on the real time analysis of the players’ faces during live broadcasts.

2019
APDC Digital Business Congress
APDC Digital Business Congress

Viva Superstars (now Magycal) is invited to present its success story at the APDC Digital Business Congress, one of Portugal’s key annual events in the area.

App of the Year
App of the Year

SPORT TV DIGITAL HUB wins the prestigious ACEPI Navegantes award for the best app of 2019 in the sports and culture category.

The Golden Age of Television Has Arrived

Launch of the most innovative and engaging OTT on the market, the SPORT TV DIGITAL HUB. Developed for the leading Portuguese sports TV network, featuring groundbreaking innovations like AI-based live contextual notifications and personalised calls for action on key moments of a user’s favourite matches.

IT Consulting Part II
IT Consulting Part II

Viva Superstars (now Magycal) becomes the strategic technical partner of Media Capital Digital, responsible for the development of all its mobile applications.

Bringing Engagement and Monetisation to Live Video Streaming
Bringing Engagement and Monetisation to Live Video Streaming

Kick-off of LIA, Live Intelligent Agent, a joint project by Viva Superstars (now Magycal) and Media Capital Digital, co-funded by Google Digital News Initiative.

2018
Euronext Techshare Kickoff in Paris
Euronext Techshare Kickoff in Paris

Viva Superstars (now Magycal) is selected by Euronext for its Techshare program for European companies with high growth potential.

Stepping Up to the Podium

The Podium app brings a new kind of entertainment for football fans appealing to both casual and hardcore users, featuring predictions, fantasy league, social competition, and rewards. It was developed for Sport TV, the leading Portuguese Sports TV Station, as the companion app for their premium football content.

AI Powering Audience Engagement
AI Powering Audience Engagement

In the new Secret Story 7 app artificial intelligence technology is used to revolutionise how viewers engage with the TV show, with outstanding results.

2017
IT Consulting Part I
IT Consulting Part I

Viva Superstars (now Magycal) becomes the strategic technical partner of IOL Negócios, a pioneer company in the Portuguese Internet arena.

It’s Time For Talent Shows
It’s Time For Talent Shows

Crowd sourced content, social listening features, and exclusive tools for star users, turn this new talent show format into a thrilling sandbox of innovative user experiences.

2016
Web Summit 1.0
Web Summit 1.0

Lisbon welcomes Web Summit for the first time and Viva Superstars (now Magycal) is selected by the organisation to showcase at the event.

The First Rebranding
The First Rebranding

Viva Superstars (now Magycal) unveils their first rebranding with a totally different brand identity fully adapted to our vision and business at the time.

Reality Shows Come Alive
Reality Shows Come Alive

Secret Story 6, one of the top reality shows in Europe, becomes a tremendous success on digital platforms thanks to innovative ways of engaging, retaining and monetising the audience.

Live Events and Reality Shows Go Interactive
Live Events and Reality Shows Go Interactive

The famous Portuguese singer Agir gives a memorable interactive live performance with a large audience over the Internet, powered by Viva Superstars (now Magycal) and Best Seat Music. At the same time, Viva Superstars partners with TVI and Endemol to create the most interactive reality show ever.

The Ultimate Fan Experience
The Ultimate Fan Experience

Viva Ronaldo’s winner, a Ronaldo fan from Azerbaijan, officially meets and greets Cristiano in Leiria, Portugal.