Press Room
Best references on our products in the interactive broadcast press.
Manuel Luís Goucha dá-lhe a conhecer a app da Casa do Segredos 7
A aplicação da sétima edição da Casa dos Segredos já está disponível e vai ter novas funcionalidades que não vai querer perder. Manuel Luís Goucha
Secret Story 7 lança app com inteligência artificial
A nova app da 7º edição do Secret Story – Casa dos Segredos tem um avançado e inovador sistema de Inteligência Artificial nunca antes feito
“Biggest Deal”: Conheça todos os concorrentes do novo “reality show” da TVI
Foram novamente abertas, para todos os portugueses, as portas da “casa mais vigiada do país”. “Biggest Deal” estreou-se este domingo e os concorrentes já foram
Start-up do mês: Viva Superstars
Lançámos um desafio ao Madan Parque – Parque de ciência e tecnologia localizado em Almada: eleger a start-up do mês. Conheça as razões da sua
“Vamos Dançar?” já tem data de estreia!
“Vamos Dançar?” é o novo reality show da TVI que vai pôr à prova o talento de 12 jovens bailarinos amadores. Todas as semanas, os
App Love On Top no programa Você na TV
Apresentação da app Love On Top no programa Você na TV, apresentado por Cristina Ferreira e Manuel Luís Goucha.
Media Kit
Company description
Founded by leading digital media experts, Magycal has been at the forefront of revolutionising how people connect with digital content, television shows, and live events.
With our innovative technology and creative mindset, we’ve developed a unique suite of products ranging from an OTT Solution, a Second Screen Platform, and Digital Experiences, empowering our partners with unparalleled audience engagement and effective monetisation strategies.
From the outset with the Cristiano Ronaldo Social Network – Viva Ronaldo, to our award-winning sports OTT for sport tv, the tailored Opto for SIC, and the engaging Panda+ for younger audiences, our journey reflects our commitment to excellence and innovation. Our apps have redefined second screen experiences, offering interactive features that extend beyond the TV screen, such as the TVI Reality app which has hosted multiple Big Brother editions (as well as other popular reality shows) by integrating real-time polls, trivia events, and other social features to transform traditional TV viewing into interactive and engaging experiences.
Our solutions cater to diverse brand needs, creating interactive digital experiences that forge meaningful connections between brands and their audiences. Notable projects include the CNN Portugal app, which enhances the news access and experience, Best Seat, that revolutionised live music shows, and the forward-thinking app for SIC Notícias, which transform news consumption by offering viewers personalised content streams, personalised notifications, and real-time updates.
Our impact is quantifiable: with millions of app downloads worldwide, participation in groundbreaking partnerships, and recognition on international stages such as the IBC Innovation Awards and SportsPro OTT Summit. These achievements are a testament to our role as industry innovators and our influence on the digital engagement landscape.
Today, more than watching, we want people to become part of the experiences. We want to create social, interactive, and immersive activities that transcend the limits of what is possible. We want people to live what they watch.
Company Presentation
Download
