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The journey of a thousand miles begins with a single step.
Magycal and SPORT TV were recognised with an award for Best in Broadcast Distribution at the SportsPro Media Awards 2025 for SPORT TV’s streaming infrastructure. We were also finalists for Innovation of the Year with SPORT TV’s Smart Moments and Best Emerging Tech Company for our work in driving fan engagement and monetisation.
Magycal and SPORT TV won the award for Most Innovative Digital Solution in the Culture & Heritage category in Portugal at the World Summit Awards. This recognition celebrates our work in transforming the way fans engage with sports content through innovative technology and user-centred design.
Magycal made a memorable impact at IBC 2025 with the World Piggy Race, a live demonstration that brought our solutions to life in an unexpected way. Races were streamed on our OTT platform with interactive voting across devices and real-time engagement that had visitors cheering for their favourite pigs. We were finalists for the Best Stand Award, our CEO spoke on engaging next-gen viewers, and we built connections that will shape Magycal’s future.
Our team adventure through the Alps reminded us that great products come from strong bonds. We hiked, laughed, and recharged — together.
Magycal added Live Activities and lock screen widgets to the SPORT TV app, letting fans follow matches in real time — even from their lock screens. A major leap in delivering real-time, non-intrusive sports content through iOS-native features.
Magycal took home the Boldest Design award at the 2025 Bold Awards, celebrating our work on Sport TV’s reimagined identity and product experience. It’s an honour to see our creativity and UX innovation recognised on a global stage.
The new Liga Portugal app and website are here, delivering real-time match updates, exclusive content, and personalised club experiences. With a powerful Back Office, the league can now customise content, notifications, and match data, making it a dynamic platform built for true football enthusiasts.
Our latest innovation, TVI Pass, marks a significant shift in how viewers interact with television. Developed in collaboration with TVI, this app integrates contests into regular programming, allowing viewers to participate anytime directly from their devices. With TVI Pass, every episode invites you to be a part of the story.
This time we headed to Europe’s leading media event, IBC 2024 in Amsterdam. Not only were we able to showcase our OTT and Second Screen Experiences in our very first stand, but Pedro took the stage to introduce two brand new innovative features developed for sport tv: Smart Info and Smart Moments.
Magycal successfully launched Smart Moments in the sport tv app, that empowers users to create and share their favourite sports clips. What sets it apart is its AI-powered capability to automatically generate key moments, learning from user engagement to continually improve its selections.
Whether at home or on the go, users can now enjoy their favourite content offline, anytime, anywhere. Downloads are now available across all mobile devices, enhancing the viewing experience by giving users more flexibility and control.
As part of our ongoing commitment to innovation, we attended the NAB Show 2024 in Las Vegas in order to engage with key industry players, generate new leads and strengthen partnerships, so we’re sure to keep up with the latest trends and technologies in the OTT space.
Our Magycal OTT was already available on 10+ platforms, but now even more users can enjoy this game-changing product thanks to our recent integration with TV Operators. Our products are now supported in all three main Portuguese TV Operators (MEO, NOS, and Vodafone), be it custom apps on their STB’s or sign-in options via their accounts.
SPORT TV celebrated 25 years by rebranding their image, and Magycal was once again responsible for creating a compelling, coherent and outstanding design and user experience on all digital platforms, which will serve as a standard on the sports OTT landscape for years to come.
CNN app users can now have a seamless experience with Apple CarPlay and Android Auto, as they can continue listening to their favourite shows and podcasts on the road, all thanks to the CNN app’s ability to sync preferences, bookmarks and recent listening shows.
Magycal was recognised at the IBC Innovation Awards on the Content Everywhere category, for the creative and innovative features developed for the SPORT TV Digital Hub. SPORT TV was one of the shortlisted companies together with KAN Israel, Sky Sports F1 and TNT Sports (formerly BT Sport).
Our new partnership with Medianet positions us in a new continent! We are working together to deliver some groundbreaking digital experiences to their audience!
After 10+ years of hard work, we took a break and went on a Magycal team building trip to Madeira!
SPORT TV DIGITAL HUB wins the first international prize for a Portuguese OTT at SportsPro OTT Awards 2022!
A new version of the leading news app in Portugal, CNN Portugal, is relaunched, containing a personalised newsfeed, segmented notifications, trending videos, and the latest opinions and articles.