TVI Pass is the network’s latest innovation
TVI Pass, the new app from TVI, redefines how you connect with your favourite shows—exclusive contests, live chats, and streaming included!
TVI Pass. The key to the second screen monetisation vault.
TVI Pass, the interactive application designed to revolutionise viewer engagement with Portugal’s leading broadcaster, TVI, enables users to participate in live TV shows, access exclusive content, and connect with a vibrant community of fans, unlocking new revenue streams through in-app purchases and IVR.
Exclusive Competitions and Prizes
Participate in exciting contests and stand a chance to win exclusive prizes from TVI's brand universe.
Selected TV Shows Streams and Chats
Access broadcasts of selected TVI programs directly through the app and join open chats for each show.
Interactive Voting
Engage with your favourite shows by participating in live polls and voting, influencing outcomes in real-time.
New Revenue Streams
The app supports In-App Purchases, IVR (Interactive Voice Response), allowing the generation of revenues directly within the app.
First fully interactive
app spanning the entire programming of a TV channel.
Monetisation driven-app
allows to generate new revenue streams.
Multiple Languages
supported, including English and Portuguese.
Exclusive Prizes
available in app contests and competitions.
Content Everywhere Finalist
IBC2023 Innovation Awards 
Best User Experience
SportsPro OTT Awards, 2022 
Best Media and Entertainment Project
ACEPI Navegantes XXI Awards, 2022 
Best Digital App of the Year
ACEPI Navegantes XXI Awards in Culture and Sports, 2019 
App of the day
PC Guia (08/03/2021 & 23/10/2023) 
Exclusive Competitions and Prizes
Exclusive Competitions and Prizes
Exclusive Competitions and Prizes
TVI Pass enhances TV viewing by offering a Second Screen experience where users can participate in real-time contests while watching their favourite TVI programmes. Whether it’s live polls, predictions, or exclusive prize giveaways, users are rewarded for engaging with the content, making every moment more immersive. Users can take part in free or paid contests, with chances to win prizes such as gift cards, cars, and other exclusive TVI products.
Interactive Voting
Viewers no longer just watch—they shape the outcome. With TVI Pass, users can participate in real-time voting, influencing results on reality shows, contests, and exclusive fan-driven decisions. This Digital Experience creates a direct link between audiences and the shows they love, keeping them engaged beyond just the screen. The app provides access to VIP events, behind-the-scenes visits, live recordings, invitations to exclusive parties, and tours of the sets of TVI’s soap operas, daytime shows, or news programs.
Live Streaming of Selected Programs
Seamlessly blending live TV and Second Screen Interactivity, TVI Pass brings selected TVI programmes straight to users’ devices. Watch anywhere, anytime, and enhance engagement with interactive overlays, audience participation features, and real-time reactions. Fans can also join live chat rooms, discussing reality TV twists, predicting outcomes, and sharing reactions as the action unfolds—keeping engagement high before, during, and after every broadcast.
Unlocking New Revenue Streams
TVI Pass introduces a seamless way to monetise audience engagement, expanding traditional revenue streams beyond IVR voting with in-app credits, making audience participation more accessible and profitable. Fans can seamlessly engage in votes, exclusive contests, and premium experiences, increasing conversion rates and overall revenue. This digital-first approach makes participation more accessible and scalable, integrating both legacy and digital payment methods, and driving higher returns for TVI.
"Now, more than ever, our spectators can be part of the TVI World and Family."
“Now, more than ever, our spectators can be part of the TVI World and Family.”
José Eduardo Moniz
Ricardo Tomé
It's an idea that has been in the making for a while, but it needed to be matured with the right partners, a multidisciplinary internal team that got together and made the vision clear.
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Magycal Modules in Use
Thanks to our modular technology, we devised this product with the following module(s):
Magycal OTT
The essential solution for anyone looking to provide an OTT experience.
Magycal OTT+
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Sports
The Sports module has everything you need if your audience eager for sports information.
Sports+
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Magycal Second Screen Experience
The essential solution for anyone looking to provide a second screen experience.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Live Interaction
The Live Interaction module will help you engage your audience in key live events.
Live Interaction+
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Digital Experiences
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.
