Talk at IBC2024: Reshaping the Landscape of Sports OTTs
Magycal leads in innovative OTT platforms and second-screen apps, boosting digital engagement and monetisation.
SPORT TV. More than an OTT.
The Awarded sport tv OTT is delivering a whole new level of engagement that is worth coming back to.
Interactive sport tv OTT
Build a revolutionary interactive sport tv OTT solution from the ground up that accommodates sport tv channels, VOD, and digital content.
Personalised Notifications
Notify users of their favourite matches and events through personalised push notifications in real-time.
Live Match Center
Provide a live match center where users can access information about the latest match highlights, stats, lineups, and videos.
VOD Digital Library
Foster content consumption through a beautiful digital library of video-on-demand content, that prompts users to come back to the platform throughout the week.
App Store 4.5
cumulative AVG Ratings
+3 Million
registered users.
4 Million
hours watched on average per month of live channels and VOD content.
+33 Million
events generated by users.
Content Everywhere Finalist
IBC2023 Innovation Awards 
Best User Experience
SportsPro OTT Awards, 2022 
Best Media and Entertainment Project
ACEPI Navegantes XXI Awards, 2022 
Best Digital App of the Year
ACEPI Navegantes XXI Awards in Culture and Sports, 2019 
App of the day
PC Guia (08/03/2021 & 23/10/2023) 
Groundbreaking Experience
Multiple Live Channels
Groundbreaking Experience
Groundbreaking Experience
The Awarded sport tv OTT developed for the leading Portuguese sports TV network is delivering a whole new level of engagement to their audience. It is a 360º solution for all SPORT TV’s digital content, offering a variety of live content, video-on-demand (VOD), live scores and up-to-date information about all major football leagues. It’s our first product featuring Smart Info +, a breakthrough AI that evaluates the scene context in real time to provide users with smart information at the right moments.
Multiple Live Channels
Multiple Live Channels
Navigate through multiple live channels in a seamless and quick way, with a contextual TV guide that keeps you updated about what’s coming next, and with the possibility to rewind up to 7 days.
VOD Library
7-Days of "Live to VOD" Content
VOD Library
VOD Library
The sport tv OTT Service comprises a VOD library that users can access from anywhere and at anytime, organised by categories for easy access. Thanks to a captivating home screen with content highlights, the sport tv audience never misses the next major football match, TV show, or live event.
7-Days of "Live to VOD" Content
7-Days of “Live to VOD” Content
All the live content is stored for 7 days allowing users to rewind and watch any TV show or match that they have might missed.
Live Match Center
Predictors for multi-sports
Live Match Center
Live Match Center
Through a real-time 24/7 Live Match Center, users can have access to an up-to-date calendar, follow their favorite teams and competitions, and even access live information about match highlights, stats, lineups, videos, and historical data.
Predictors for multi-sports
Predictors for
multi-sports
In order to further engage users in different sports, it is possible to place bets for the next football matches and Formula 1 Grands Prix, compete for seasonal prizes, and even create private leagues with friends!
Personalised Notifications
Favorite Teams and Competitions
Personalised Notifications
Personalised Notifications
On sport tv OTT users can set up personalised notifications for their favourite teams, competitions, matches, or TV shows, in order to never miss a broadcast or live event.
Favorite Teams and Competitions
Favorite Teams and Competitions
Users can select and manage their favourite teams and competitions, and even order them by preferential order, so that all the information relative to their teams of choice is presented first.
“The SPORT TV DIGITAL HUB allows sports fans to connect and interact with our live channels and extensive video archive in unprecedented new ways. We truly believe that our brand new OTT is setting a new standard for the digital TV experience.”
“The SPORT TV DIGITAL HUB allows sports fans to connect and interact with our live channels and extensive video archive in unprecedented new ways. We truly believe that our brand new OTT is setting a new standard for the digital TV experience.”
Tiago Esteves
Pedro Pinto
Good evolution from the previous app. Way more intuitive and with a lot of new content, easily accessible.
Mauro Nunes
Amazing App, very complete and super interesting. I highly recommend!
Nuno Carvalho
Super complete and easy to use. Congratulations!
Ricardo Valentim
Up until now this new version is way better than the previous one.
Read More
SPORT TV by Magycal: Reshaping the Landscape of Sports OTTs
Magycal presents at IBC2024 their two innovative features developed for SPORT TV, Portugal’s leading sports OTT: Smart Info and Smart Moments.
Magycal renews Sport TV app. New layout aligns with rebranding
Sport TV’s 25th anniversary rebranding, crafted by Tux&Gill, includes a revamped app by Magycal.
Magycal Modules in Use
Thanks to our modular technology, we devised this product with the following module(s):
Magycal OTT
The essential solution for anyone looking to provide an OTT experience.
Magycal OTT+
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Sports
The Sports module has everything you need if your audience eager for sports information.
Sports+
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Magycal Second Screen Experience
The essential solution for anyone looking to provide a second screen experience.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Live Interaction
The Live Interaction module will help you engage your audience in key live events.
Live Interaction+
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Digital Experiences
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.
