At the IBC Innovation Awards, for the Content Everywhere shortlist, the judges recognised innovations around real time interactive engagement delivering new audiences in Portugal and Israel; unprecedented access to on-board cameras in motor racing enabling a new interactive channel; and a first-time cloud-based broadcast production of a UEFA football match.
The four projects chosen for the Content Everywhere shortlist were: KAN Israel, SPORT TV APP in Portugal, Sky Sports F1, and TNT Sports (formerly BT Sport). The winners of the IBC Innovation Awards will be announced at a ceremony in IBC’s Premier Lounge at 18:00 CEST on Sunday September 17th.
SPORT TV APP: Capturing new levels of audience engagement in Portugal
The OTT solution developed by Magycal for Portuguese sports TV network SPORT TV is delivering a new level of engagement to its audience.
It is a 360º solution for all SPORT TV’s digital content, offering a variety of live content, VOD, live scores and up-to-date information about all major football leagues. It features Smart Info, a breakthrough AI that evaluates scene context in real time to provide users with smart information at the right moments.
The SPORT TV APP was created with the aim of revolutionising the digital presence of Portugal’s number one sports broadcaster. By creating a strong link between broadcast content and digital world interactivity, this innovative case study has quickly made a national and international mark.
A unified subscription is shared between SPORT TV and TV operators, allowing users to use their SPORT TV multiscreen subscription between SPORT TV APP and TV operator apps. Viewers can activate players’ facial recognition by pressing the screen to bring up player information that ranges from goals scored to number of matches or minutes played.
The SPORT TV APP has quickly become the main OTT in sports in Portugal, achieving: 11,200% growth in registered users; 14% of the Portuguese population is registered; 85% growth in unique users; and 40% of the Portuguese population uses the digital solution yearly. It is rated among the top three sports apps in Portugal, both on Apple (4.6 rating) as well as Android (4.2 rating). It has also achieved, from scratch, gross advertising revenue of over €1 million.
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