OTT cost is one of the main concerns for anyone who wants to launch their own OTT platform. But how much does it really cost to create and run a successful OTT service? And what factors affect the OTT cost?
Now is the right time to launch your own OTT, grow your audience by up to 30%, and make a recurring monthly income. Did you know that the SVOD (Subscription Video on Demand) market is expected to grow by 52% by 2025?
With the rapid growth of OTT Solutions bringing substantial innovations, there is a considerable impact in the live streaming world.
Before we get into the OTT Cost, you need to have in mind several factors like features and complexity of the service, technologies involved, and security.
Let’s take a closer look:
Technologies involved:
- Cloud Hosting
The cloud-based solution helps business professionals build their own OTT platform to extend the scalability and consumer engagement to increase the business revenue. Having a trustful Cloud Hosting service is essential for the success of the platform.
- Backend Infrastructure
Having a backend infrastructure that is capable of handling a high number of simultaneous connections is critical. The more robust and reliable the backend infrastructure is, the better the user experience will be.
- Streaming Protocol
RTMP (Real-time Messaging Protocol) and HTTP live streaming are the two main streaming protocols used in the top VOD Platforms to streamline live streaming content. The RTMP protocol transmits the overall maximum possible data and also provides low-latency interaction.
- Content Delivery Network
In the attempt to retain maximum users on a particular page/video, the platform speed is all that it counts. And this is where Content Delivery Network (CDN) comes into consideration. The OTT cost can also depend on the CDN service you use and how much traffic you generate.
Security
The unauthorised access to copyright content can be a major flaw in security. Security is another aspect that influences the OTT cost, as it requires encryption, authentication, and monitoring systems.
The Team
Building a team from scratch comes at a cost, whether you do so in-house or outsource to multiple service providers. One experience provider who offers a 360 end-to-end service will already have the teams in place. You’ll see a much quicker return on investment. Most experienced companies have ready-made features that make the process faster and less expensive. Also, when delegating your project, the outsourcing partner ensures compliance with the deadlines and the agreed budget. These risks are now the partner’s responsibility. Furthermore, your OTT service requires experienced teams and trained customer support agents to keep your subscribers happy and engaged. Good customer service is essential to building trust and loyalty.
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We have been launching streaming platforms since 2012. Our expertise has increased the audiences and revenues of all of our clients. Get to know more about our OTT solution.
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