
Instant In-App Voting Powers New Interactive TV Dynamics in Big Brother
Big Brother is back. And two simultaneous in-app voting streams just showed the true power of interactive TV. At Magycal, we’ve been building the technology
Big Brother app allow users to use their mobile carrier wallet in a simple and intuitive way.
Develop an intuitive highlight system with shortcuts to the most commonly used features in the app.
Promote the audience to vote through the app instead of using the traditional IVR systems.
Foster community building and real-time debates around the show and its contestants with the 24/7 Chats & Native Forum features.





1.2M+
registered users.
Massive
number of votes in polls so far.
Thousands
of users online at any given time.
Highly
profitable application through premium features.
The app that completely redefines how audiences connect with Portugal’s most iconic reality show. Built in partnership with Media Capital Digital, this tailored interactive ecosystem features a highly flexible, enterprise-grade voting system built to withstand millions of simultaneous interactions. The Big Brother app features a flexible voting system, through which we have achieved the biggest number of votes in TVI’s history in a single TV show.
Bridging the gap between viewers and contestants, this interactive feature allows fans to submit personalized messages that appear directly on the live TV broadcast. By purchasing premium in-app credits, the audience can send their thoughts straight from the Big Brother app into the house, driving a highly profitable revenue stream while feeding the live show with instant, on-screen user-generated content.
Driving massive digital monetization, the platform incorporates flexible credit packs and VIP membership that users can unlock to enhance their experience. This structured ecosystem transforms casual viewers into paying power-users by offering clear, incremental value directly tied to the show’s live dynamics.
Maximizing conversion means meeting users exactly where they are. The platform integrates a versatile payment matrix, ranging from mobile carrier wallets for instant voting to local national banking systems and global credit card providers to ensuring a smooth, trusted, and barrier-free checkout experience.
Positioned right at the top of the main screen, a dynamic carousel serves as the ultimate real-time radar for the show’s biggest events. This slider instantly connects fans with the trending topics, hottest debates and most critical updates of the moment, ensuring no one misses a beat of the live house drama.
The Home section features the most recent and most important news, making it easy for users to keep up to date with the TV show’s developments.
The app elevates fan commitment through an integrated Native In-App Forum designed for real-time debates and social interaction. Viewers can comment, deliberate and react to viral show moments directly within the Big Brother App, maintaining high community retention and digital traffic even outside broadcast hours.
Users can also chat with other TV viewers to discuss the different contestants in a flexible 24/7 live chat system, where new chats can be created and closed at anytime.
Selena
Aaaa, I really love the app. I can’t watch it on my Tv Screen, so you guys helped me a lot. I give you 5 stars!
Rosa Maria Moreira
I love to know everything that is happening in the house, and this is definitely the best way!
Mary Nunes
I really like the app because we can discuss the shows with other people.
Francisco Dias Leal
Good Application. It has a great structure and is much needed to follow all the house’s news.

Big Brother is back. And two simultaneous in-app voting streams just showed the true power of interactive TV. At Magycal, we’ve been building the technology

The Big Brother App has established itself as a key factor to engage viewers with the popular reality show. Apart from voting, users can interact directly with the house thanks to the new interactive features.

Go4Mobility has integrated the Direct Carrier Billing payments solution for the voting system of the program Big Brother, on exhibition in the Portuguese media channel – TVI.
Thanks to our modular technology, we devised this product with the following module(s):
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
The Community module helps you to create a real community around your content.
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Custom notifications and content recommendation for users, based on their consumption history.
The Sports module has everything you need if your audience eager for sports information.
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
The Monetisation module features everything you need to monetise your audience.
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
The essential solution for anyone looking to provide a second screen experience.
Custom notifications and content recommendation for users, based on their consumption history.
The Live Interaction module will help you engage your audience in key live events.
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
The Community module helps you to create a real community around your content.
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
The Monetisation module features everything you need to monetise your audience.
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.
Send us a message and we’ll schedule a call in the next days!