TVI launches TVI Pass app for more viewer engagement
Portuguese national broadcaster TVI has introduced a new mobile app called TVI Pass designed to enhance viewer interaction and create a more personalised experience. The app allows viewers to actively participate in the TVI programming, including commenting on programs, accessing exclusive content, and entering contests for prizes and experiences.
The TVI Pass app was developed in collaboration with Media Capital Digital and Magycal, with support from Amazon and Google. The app is available for free download on iOS and Android devices, with in-app purchases for some activities.
tvipass