World Piggy Race at IBC 2025

Magycal made a memorable impact at IBC 2025 with the World Piggy Race, a live demonstration that brought our solutions to life in an unexpected way. Races were streamed on our OTT platform with interactive voting across devices and real-time engagement that had visitors cheering for their favourite pigs. We were finalists for the Best Stand Award, our CEO spoke on engaging next-gen viewers, and we built connections that will shape Magycal’s future.