Story
The journey of a thousand miles begins with a single step.
Crowd sourced content, social listening features, and exclusive tools for star users, turn this new talent show format into a thrilling sandbox of innovative user experiences.
Lisbon welcomes Web Summit for the first time and Viva Superstars (now Magycal) is selected by the organisation to showcase at the event.
Viva Superstars (now Magycal) unveils their first rebranding with a totally different brand identity fully adapted to our vision and business at the time.
Secret Story 6, one of the top reality shows in Europe, becomes a tremendous success on digital platforms thanks to innovative ways of engaging, retaining and monetising the audience.
The famous Portuguese singer Agir gives a memorable interactive live performance with a large audience over the Internet, powered by Viva Superstars (now Magycal) and Best Seat Music. At the same time, Viva Superstars partners with TVI and Endemol to create the most interactive reality show ever.
Viva Ronaldo’s winner, a Ronaldo fan from Azerbaijan, officially meets and greets Cristiano in Leiria, Portugal.
On December 24th we hired our first non-founder employee, Diogo Cordeiro, who had just finalised his MSc in Computer Science at FCT NOVA. The date itself was promising and our first hiring grew up with us to become an incredible professional, always seeking excellence and fully dedicated and inline with our company goals.
Viva Ronaldo’s design and planning starts at Starbucks Belém in Lisbon. It would last several months fuelled by many cappuccinos, frappucinnos and choco muffins.
Eduardo and Pedro brainstorm on how to take Cristiano Ronaldo’s powerful digital presence beyond social networks.