Magycal has launched a proprietary live streaming infrastructure designed to give full technological autonomy to the SPORT TV platform and redefine how live sports content is produced and delivered. This end-to-end system addresses three of the most critical challenges in OTT: latency, scalability, and user experience.
Live signals are processed through a hybrid cloud and on-premises architecture powered by AWS Elemental Live. The platform encodes video in real time (supporting up to 4K resolution at 50FPS) and routes users to the closest edge location via AWS CloudFront, reducing latency by 47% compared to traditional broadcast. Scalability is achieved through horizontal segmentation by region, device, connection quality, and engagement tier. Secure point-to-point cloud connections and a comprehensive monitoring and alert system help ensure reliability under pressure, contributing to a 28% reduction in operational costs.
Full ownership of the delivery pipeline has also enabled advanced features like Smart Moments. By storing 14 days of live stream data, the platform lets users create personal highlights while an AI engine generates automated clips, driving over 1,500 user submissions and nearly 100,000 views to date.
In Real Life:
During the April 2025 Iberian Peninsula blackout, while other platforms went offline, SPORT TV remained live thanks to full-pipeline redundancy, with dual encoders, mirrored transcoders, and 5G fallback providing seamless failover!