What if every big moment of a live stream could be captured, generated, and shared instantly? That’s exactly what Smart Moments delivers.
Smart Moments is a two-folded feature that empowers users to capture, generate, and share their own highlights during live broadcasts, but at the same time also produces Al-generated clips that automatically detect and extract key moments in real time. This dual-source innovation merges crowd-sourced creativity with algorithmic precision, offering a uniquely engaging and scalable content layer.
With a shared vision to transform passive viewing into active engagement, Magycal and SPORT TV implemented Smart Moments, a pioneering feature within SPORT TV ‘s platform.
As the game progresses, goals, red cards, and other decisive events are automatically clipped and added to the VOD Library, match timeline, and post-match carousels. Fans can also capture their own Smart Moments straight from the app and share them instantly with friends and communities.
The impact has been clear:
- Over 1,500 user-generated clips created, with close to 100,000 views.
- The Al goal-detection system demonstrated a 95-100% accuracy.
- Operational costs reduced by 28% through automation and infrastructure optimisation.
- New monetisation streams unlocked via ad-supported clips and sponsored thumbnails.
For fans, it’s a flexible, interactive way to experience football on their own terms.
For broadcasters, it goes further: Smart Moments reduce operational costs by automating clipping, open new commercial opportunities through pre-roll ads and sponsored highlights, and provide valuable data insights on what audiences capture and share.
Smart Moments isn’t just another feature, it’s a shift. It puts storytelling power in the hands of fans, backed by AI and seamless UX. And it’s already reshaping how sports are consumed, created, and monetized.