Magycal is revolutionising Opto SIC, SPORT TV TVI, Panda and CNN
Magycal is transforming the digital presence of projects like Opto SIC, SPORT TV, TVI, Panda, and CNN.
Opto. One OTT to rule them all.
Discover our Broadcast OTT Showcase – OPTO, where magic meets technology. Redefine entertainment with limitless possibilities in our unique platform.
Worldwide Presence
Opto is available to anyone thanks to its wide platform coverage, giving SIC, the TV Channel, its largest ever audience.
Stay in Touch
News or entertainment, get it all from one of the best content producers Portugal has to offer.
Anytime Anywhere
This is the new paradigm of TV in the 21st century, and these are the tools that enable it.
A Fully Updated Library
Opto allows SIC to always have their freshest content available to their audiences.
Users love Opto
as it reached a cumulative average rating of 4.5 on App Store with high levels of user engagement.
66% increase
in viewership after the re-launch of Opto, thanks to the Magycal OTT.
50 minute
average session time, showing that users tend to stay on the Broadcast OTT to watch their favourite content.
AVOD & SVOD
support, leading to a fast growing user base of both premium and free users.
Prize title
Prize text
Virtually Everywhere
Easy Maintenance
Virtually Everywhere
Virtually Everywhere
Opto is a Broadcast OTT available on most platforms: iOS, tvOS, Android, Android TV, Web, LG, Samsung, and several other STB versions are available so no one feels left out.
Easy Maintenance
Easy Maintenance
A customised backoffice makes managing the Broadcast OTT platform a breeze.
VOD Library and 24/7 Linear Channels
VOD Library and 24/7 Linear Channels
VOD Library and 24/7 Linear Channels
Be it on the go or while living abroad, Opto allows audiences to stay in touch with all the latest content from SIC, whether through the EPG/linear channels section, or through the thousands of hours of vintage content available on VOD.
Rail Customisation
Rail Customisation
Rail Customisation
Thanks to the Magycal Broadcast OTT, Opto can be customised to present rails of contents with different thumbnail aspect ratios, actions upon clicking on the content, automatic and manual badges, and much more.
AVOD & SVOD
AVOD & SVOD
AVOD & SVOD
Opto supports both AVOD and SVOD business models, allowing users to choose which subscription plan best fits their needs. This enables SIC to monetise their content, in accordance to the users’ behaviours and preferences.
“The new version of OPTO SIC, developed by Magycal, delivers our subscribers and users an experience of excellence!”
“The new version of OPTO SIC, developed by Magycal, delivers our subscribers and users an experience of excellence!”
Francisco Pedro Balsemão
Selena
Aaaa, I really love the app. I can’t watch it on my Tv Screen, so you guys helped me a lot. I give you 5 stars!
Rosa Maria Moreira
I love to know everything that is happening in the house, and this is definitely the best way!
Mary Nunes
I really like the app because we can discuss the shows with other people.
Francisco Dias Leal
Good Application. It has a great structure and is much needed to follow all the house’s news.
Read More
OPTO is now available on MEO, NOS, and Vodafone boxes
SIC’s OPTO streaming now available on MEO, NOS, and Vodafone, with new content launching.
Opto announces it’s brand new identity
OPTO’s new look offers faster services and a modern design that allows access to 30 days of automatic recordings.
Magycal Modules in Use
Thanks to our modular technology, we devised this product with the following module(s):
Magycal OTT
The essential solution for anyone looking to provide an OTT experience.
Magycal OTT+
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Sports
The Sports module has everything you need if your audience eager for sports information.
Sports+
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Magycal Second Screen Experience
The essential solution for anyone looking to provide a second screen experience.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Live Interaction
The Live Interaction module will help you engage your audience in key live events.
Live Interaction+
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Digital Experiences
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.
