Talk at IBC2024: Reshaping the Landscape of Sports OTTs
Magycal leads in innovative OTT platforms and second-screen apps, boosting digital engagement and monetisation.
Liga Portugal. Portuguese Football at its best.
Liga Portugal’s official platform brings fans closer to the game with real-time updates, personalised content, and exclusive insights from Portuguese football and major international leagues.
Personal Experience
Allow fans to follow their favourite clubs in Liga Portugal, receiving tailored content, match updates, and exclusive insights.
Real Time Notifications
Keep fans connected with instant alerts for goals, match results and team updates straight to you.
Live Match Center
Deliver real-time match stats, lineups, and video highlights, ensuring fans stay updated with the latest action.
Highlights & Replays
Relive the biggest moments with on-demand match highlights, key plays, and exclusive footage—available anytime, anywhere.
Just Launched
bringing a brand-new experience to Portuguese football fans.
6th Biggest League
standing among the top football leagues worldwide.
Official Source
delivering exclusive news, videos, and updates straight from Liga Portugal.
Global Reach
keeping fans updated on top international competitions with live stats and key highlights.
Content Everywhere Finalist
IBC2023 Innovation Awards 
Best User Experience
SportsPro OTT Awards, 2022 
Best Media and Entertainment Project
ACEPI Navegantes XXI Awards, 2022 
Best Digital App of the Year
ACEPI Navegantes XXI Awards in Culture and Sports, 2019 
App of the day
PC Guia (08/03/2021 & 23/10/2023) 
Live Match Hub
Beyond National Borders
Live Match Hub
Live Match Hub
From kickoff to the final whistle, the Live Match Center delivers real-time updates on every play, stat, and lineup change. Fans can track match progress, view head-to-head stats, and instantly access key highlights—all in a single, dynamic interface.
Beyond National Borders
Beyond National Borders
Football doesn’t stop at Liga Portugal. Fans can stay updated on major international competitions with real-time match insights, tactical overviews, head-to-head stats, and highlight timelines—all in one place. Whether it’s European clashes or global tournaments, every key moment is just a tap away.
Your Favourite Club, Your Own Experience
Football is more than just a game—it’s about passion, loyalty, and the thrill of every moment. Liga Portugal’s official platform lets fans personalise their experience by selecting their favourite club. From real-time updates to exclusive content, everything is tailored to keep supporters closer to their team.
Inside the Game: Official News & Updates
Football news that matters, straight from the source. Liga Portugal’s digital platform delivers official announcements, in-depth articles, and exclusive interviews directly from the league, ensuring fans are always up to date with the latest stories shaping Portuguese football.
Stay Ahead of the Game
Liga Portugal’s digital platform isn’t just tailored for one competition—it’s designed to adapt. With a highly dynamic Back Office, leagues can fully customise content, match data, notifications, and user experiences, making it the perfect solution for any sports organisation.
"Everything about professional Football at your fingertips!"
“Everything about professional Football at your fingertips!”
Pedro Proença
Read More
Magycal Modules in Use
Thanks to our modular technology, we devised this product with the following module(s):
Magycal OTT
The essential solution for anyone looking to provide an OTT experience.
Magycal OTT+
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Sports
The Sports module has everything you need if your audience eager for sports information.
Sports+
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Magycal Second Screen Experience
The essential solution for anyone looking to provide a second screen experience.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Live Interaction
The Live Interaction module will help you engage your audience in key live events.
Live Interaction+
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Digital Experiences
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.
