Viva Superstars e TVI pioneiras no desenvolvimento de tecnologia de interação com TV
Foi lançada, esta semana, uma nova app com um avançado e inovador sistema de Inteligência Artificial. A app foi desenvolvida especialmente para ser estreada no
Secret Story. TV brought to life through this app for reality show.
Our Vibrant App for Reality Show Secret Story 7 features a real time voting system powered by an AI integration.
State-of-the-Art AI
Deploy an Artificial Intelligence to automatically identify contestants during a live show.
Show Popularity
Cross users’ emotions with the show contestants, to ascertain their popularity.
Extra Revenues
Convert viewers into premium app users through a universal payment system.
Community Building
Allow users to chat with their friends and participate on theme communities.
350k
registered users.
900k
messages exchanged within the communities.
40 Million
users’ interactions.
8 Million
shared emotions (love and hate).
State-of-the-Art AI
Contestants' Popularity
State-of-the-Art AI
State-of-the-Art AI
The app for reality show Secret Story features an advanced and innovative Artificial Intelligence system to boost live user engagement. For the first time during a live TV Show, the popularity of contestants is evaluated by users through a facial recognition mechanism combined with Artificial Intelligence.
Contestants' Popularity
Contestants’ Popularity
The weekly episodes were broadcasted live within the app, and users were able to express their emotions towards the show and each contestant. When the show was on the air, users have access to two buttons so they can express their emotions about what is happening live: Love or Hate. In parallel, the app crossed these user opinions with the facial recognition of the contestants, giving them a percentage score. The popularity of contestants was monitored, in real time, through specific visual elements.
Engaging AI Bot
Video Dubbing
Engaging AI Bot
Engaging AI Bot
In order to create a more engaging and immersive experience, in this app for reality show we used the “Voice”, the show’s main character, as the main user interface throughout the app.
Video Dubbing
Video Dubbing
Users can have fun creating playback videos using popular voice tracks pre-recorded by the show’s ubiquitous Voice.
News Feed
Contestants' Feeds
News Feed
News Feed
All the contents of the show are displayed on an elegant News Feed featuring an intuitive segmentation between news, videos and contestants, allowing users to interact through their social media accounts.
Contestants' Feeds
Contestants’ Feeds
Each contestant has its own feed of videos and photos, so users don’t lose anything about their favorite contestants. And since this TV show revolves around the contestants’ secrets, we also added them as a key factor of the contestant profile, so users could know when a secret is revealed.
Extra Revenues
Extra Revenues
Extra Revenues
The app for reality show Secret Story also features a VIP membership, which allows international users to watch the show live within the app. The in-app store provides the VIP membership and a set of Credit Packs, which can be used to unlock premium features such as multiple voting, Voice tracks or messages to contestants. Thanks to our world-class platform, purchases can be accomplished through the App Stores, Paypal, Home Banking/ATM, SMS and Carrier Billing, therefore highly improving user conversion.
"In Portuguese television it is the first time that an AI technology is used, and I have no doubts that this technology will play a very important role in the next years."
“In Portuguese television it is the first time that an AI technology is used, and I have no doubts that this technology will play a very important role in the next years.”
Ricardo Tomé
Read More
Viva Superstars integra tecnologia de IA em app de Secret Story 7
Foi lançada, esta semana, uma nova app com um avançado e inovador sistema de Inteligência Artificial. A app foi desenvolvida especialmente para ser estreada no
Secret Story 7 lança app com Inteligência Artificial
A 7ª edição do Secret Story – Casa dos Segredos terá uma app para iOS e Android com um sistema de Inteligência Artificial. A partir
Magycal Modules in Use
Thanks to our modular technology, we devised this product with the following module(s):
Magycal OTT
The essential solution for anyone looking to provide an OTT experience.
Magycal OTT+
The essential solution for anyone looking to provide an OTT experience, supporting a wide array of televisions and set-top-boxes.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important and contextual information, and even call to action to specific moments on other streams.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Sports
The Sports module has everything you need if your audience eager for sports information.
Sports+
The Sports module has everything you need if your audience eager for sports information, including breakthrough the breakthrough Smart Info features adapted to sports.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Magycal Second Screen Experience
The essential solution for anyone looking to provide a second screen experience.
Segmentation & Personalisation
Custom notifications and content recommendation for users, based on their consumption history.
Live Interaction
The Live Interaction module will help you engage your audience in key live events.
Live Interaction+
The Live Interaction module will help you engage your audience in key live events, with live polls, trivias all coupled together in a gamified environment with leaderboards and a friend system.
Community
The Community module helps you to create a real community around your content.
Community+
The Community+ module helps you to create a real community around your content, with live interaction during broadcasts, quizzes, gamification, and many more.
Smart Info
A break-through module that detects and recognises persons/characters live and in real-time, to present important information.
Smart Info+
A break-through module that detects and recognises persons/characters live and in real-time, to present important information, contextual information, and even call to action to specific moments on other streams.
Monetisation
The Monetisation module features everything you need to monetise your audience.
Monetisation+
The Monetisation module features everything you need to monetise your audience, including direct carrier billing.
Digital Experiences
Thanks to our state of the art technology and our team's creativity, we're able to provide our partners with personalised digital experiences that take their products to a whole new level.
