SPORT TV is Portugal’s leading sports broadcaster, offering live streams of major football competitions, including the UEFA Champions League and UEFA Europa League. With excellent content already in place, the goal of the partnership with Magycal was to further drive audience engagement, increase content consumption, and transform how fans experience sports through its broadcast technology.
Smart Moments: Putting Fans in Control & Decreasing Content Production Efforts
The UEFA Champions League and UEFA Europa League viewing experience on SPORT TV features Smart Moments, a groundbreaking tool that combines user-generated content with AI-powered automation. Fans can clip their own highlights, whilst the machine learning-driven Artificial Intelligence algorithm simultaneously learns, identifies, and generates clips of key events automatically.
As matches unfold, goals are automatically captured using Computer Vision (to analyse on-screen graphics) and added to the VOD library, along with Smart Moments created by fans in the app, ready to be shared instantly with friends and communities.
This solution is ideal for companies that want to boost operational efficiency, achieving a 28% cost reduction through automation and optimised infrastructure, while unlocking new revenue streams with ad-supported clips and sponsored thumbnails.
Keeping Track of the Match at All Times
Whether fans watch football matches on the website, mobile applications or TV applications, or follow the action through mobile notifications, we ensure they never miss a decisive moment, as key events are delivered instantly through push notifications, widgets, and live activities.
Live Activities, an interactive iOS feature, bring the action straight to the lock screen. Without opening the app, fans can follow every moment of their team’s match, from the live score, match time, and goals, to substitutions and cards. The Live Activity starts 30 minutes before kickoff and updates throughout the match. When a goal is scored, the screen lights up instantly with the new match result. This feature is available to all iOS users, even without a SPORT TV subscription.
The SPORT TV app also includes customisable widgets for iOS and Android. Fans can personalise their home screen with upcoming matches, live scores, trending videos, or one-tap access to SPORT TV channels. Widgets are available in multiple sizes and formats, allowing each fan to build their own setup and even follow several teams or competitions at once.
Smart Info: Contextual Intelligence During Live Action
SPORT TV’s coverage of the Champions League and Europa League will showcase Smart Info’s contextual intelligence, Magycal’s system that enriches every frame with relevant information.
Facial Recognition uses Computer Vision to detect when players appear on screen, automatically presenting overlay information about that individual, which can also be shown depending on context.
Contextual Information Overlay adds pertinent information directly into the live broadcast, layered seamlessly when most relevant.
This feature creates an enriched viewing experience that traditional coverage cannot match.
Setting New Standards for European Football
Magycal’s broadcast technology integrates seamlessly across SPORT TV’s web, mobile, and tablet applications. Whether fans watch at home on their desktops, commute on mobile devices, or follow matches on tablets, Smart Moments and Smart Info deliver consistent experiences across every platform.
The award-winning system scales effortlessly during peak Champions League and Europa League match nights, handling concurrent usage surges when engagement naturally peaks. Behind the fan-facing innovations lies the robust infrastructure that processes real-time data, applies facial recognition algorithms, generates automated clips, and orchestrates contextual overlays, all whilst maintaining broadcast-grade reliability.
The SPORT TV partnership demonstrates what’s possible when broadcasters embrace innovation to serve modern sports fans. Smart Moments transforms passive viewing into active participation, and Smart Info adds contextual intelligence to every moment while providing multi-match awareness, which keeps fans connected to the complete European football picture.
For SPORT TV, this translates to deeper engagement, longer viewing sessions, new monetisation opportunities via advertisement and sponsored thumbnails, and audiences who return match after match because the experience consistently exceeds expectations.