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User engagement is deeply connected to the profitability and success of your second screen app, as engaged users are usually more loyal, profitable, and willing to talk positively about your app. Based on our experience with the SPORT TV App, here are some features that allow teams, leagues and producers to connect and deepen their relationships with sports fans:

The SPORT TV app takes another innovative step in sports consumption by allowing users to rewind during the live content.

App Stores are a big world full of different applications that can make it hard for your app to stand out, especially at the beginning.

Choosing between in-house app development or outsource may be a dilemma, especially if you aim to have an innovative app that requires specific knowledge.

Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?

Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience. 

Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.

At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.