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How to plan the development of your Interactive App
Now that you have an idea of how important it is to have an app for your TV Show/Live Event, you may be wondering about how to create the application itself. What features do you need? What are you going to offer?
Why you must interact with your audience
Interactive apps have great benefits for both the audience and the brand/host. Still, there is a question that remains: why should you foster interaction in the first place? Here are the main reasons for you to interact with your audience.
Benefits of having an Application for your TV show
Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.
Big Brother and SPORT TV Apps – What do they have in common?
At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.
How to keep users coming back to your App
Launching your app is just the beginning of a long path. Once your app is available for users, you need to make sure that you can keep it relevant. Finding ways to maintain traffic is getting more difficult. Nowadays users have more access to information and more options to choose from. Not only because there are more apps than ever, users are also becoming more demanding.
Applications – From Interaction to Revenues
Applications are powerful new channels that can generate extra revenues and be extremely profitable through fan engagement and interaction.
