SPORT TV by Magycal, has been awarded Best in Broadcast Distribution at the SportsPro Media Awards 2025, held at La Quinta de Jarama in Madrid, Spain. This award, celebrating the drive for technological innovation and excellence in live sports production, honours SPORT TV broadcast distribution infrastructure, which delivers zero-downtime to SPORT TV’s live streaming, ensuring total resilience and service continuity even under critical conditions.
We were also finalists in “Innovation of the Year” for our feature, Smart Moments, that combines user-generated and AI-powered content, and “Best Emerging Tech Company” for our impact in shaping the future of the OTT industry. These two categories recongise, respectively, the concept that has most significantly transformed sports content consumption, enriching the consumer experience and opening new monetisation opportunities, and the leading emerging technology company shaping the future of the OTT industry.
Awarded
Best in Broadcast Distribution: SPORT TV’s Award-Winning Solution
SPORT TV by Magycal was awarded Best in Broadcast Distribution for the sturdy foundation we have established. Also running for this award were: Vindral, Nokia, M2A Media, Bitmovin, and Joymo.
Across the entire distribution chain, from initial capture through to final delivery, SPORT TV’s broadcast distribution infrastructure is built on complete signal redundancy. The platform operates dual transmission routes under continuous monitoring, automatically switching to the backup path at the first sign of failure. For viewers, this means uninterrupted streaming with zero visible downtime.
This award recognises not just technical excellence, but proven resilience under real-world pressure. When the Iberian Peninsula experienced widespread power disruption, sport tv’s broadcast distribution infrastructure powered by Magycal continued delivering flawless coverage to viewers, turning what could have been a crisis into a testament to our engineering principles. Our zero-downtime commitment isn’t theoretical, it’s battle-tested.
Reflecting on what this recognition for SPORT TV’s broadcast distribution means, our CTO shared:
For sport tv and Magycal, this award represents fundamental work in our mission to provide customers with a superior quality product. It’s a testament to our team’s dedication to excellence in every aspect of the viewing experience, where every innovation and optimisation have been driven by our commitment to our client and the end user. It profoundly improves their experience by ensuring unwavering reliability. That resilience gives both Magycal and sport tv the confidence to innovate boldly, knowing we’ve built upon an unshakeable foundation.
Mário Franco, Co-founder and CTO, Magycal
Finalist
Magycal was selected as a finalist in two additional categories: Best Emerging Tech Company and Innovation of the Year for Smart Moments. These reflect the industry’s acknowledgement of our vision to transform how fans engage with sports content.
Innovation of the Year
Developed in partnership with SPORT TV, Smart Moments earned a finalist position in this prestigious category for its groundbreaking approach to sports content creation, against: Mobii Systems, Juventus Football Club SPA, Sport 24, Warner Bros Discovery, Transmit, DFL Deutsche Fussball Liga GmbH, and Sportradar.
This innovation seamlessly combines user-generated content with algorithmic precision powered by Artificial Intelligence, delivering a new content layer that is simultaneously unique, engaging, and infinitely scalable. Smart Moments represents far more than a clever feature, being a fundamental shift in how sports content is consumed, created, shared, and monetised. By placing storytelling power directly in the hands of fans, supported by AI and an intuitive user experience, we’ve transformed passive viewers into active content creators. For our clients, this means effortless content expansion, by delivering personalised, timely highlights to fans without adding operational complexity or production overhead.
Best Emerging Tech Company
In this category, earning recognition for fundamentally reimagining the OTT landscape, Magycal was finalist against: BitFire, Diagnal, Harmonic, LTN, and PhotoShelter.
Our mission is to bridge connections between people and their passions, transforming the streaming experience into a fan-centred, two-way engagement platform that creates genuine value for both audiences and content providers. Interaction, innovation, and resilience define everything we do. Our vision transforms screens into communal spaces for viewing, engaging, and social sharing, embodying the next evolution of television.
Magycal’s impact speaks through numbers: over 9 million app downloads and more than 6 million registered users across our projects to date. But what truly distinguishes Magycal is our ability to forge meaningful digital relationships between fans and content, driving retention, extending session duration, and unlocking new monetisation opportunities through targeted advertising, commerce, and sponsorships. Beyond building technology, we’re establishing a new standard for engagement, loyalty, and business value in the sports and entertainment industries.
Attending the SportsPro Media Awards in Madrid as a finalist in three categories was a proud moment for Magycal. Winning Best in Broadcast Distribution alongside our partners at sport tv made it particularly meaningful. Being recognised both as finalists and as winners across multiple categories speaks to different facets of our company: our engineering rigour, our innovative spirit, and our emerging presence in the industry. We’re honoured and grateful for this recognition, and it reinforces that the quality of work our team delivers is genuinely world-class.
Pedro Centieiro, Co-founder and CEO, Magycal