Deliver your next great Second Screen Experience.

Magycal’s Second Screen Experiences redefine engagement for live events and TV shows. Our apps elevate the traditional viewing experience, blending it seamlessly with interactive elements such as live polls, quizzes, and real-time chats, all accessible with just a tap on your mobile device. If you want to deliver unforgettable experiences to your audience, you are at the right place.

All the content in one place.

Experience our content hub designed for a captivating second screen experience with a flexible highlight system and shortcuts to the most commonly used features. Highlights and shortcuts bring ease to navigation, guiding you through a personalized news feed that beautifully showcases the latest content according to the user’s consumption history, as well as the most popular posts thanks to our social listening tool. Present information about performers, participants or guests, updates of the latest events and, even the schedule of your next shows.

Included in 2 modules: Essential and Segmentation and Personalisation.

NEWS FEED

CONTENT HUB

LIKES, COMMENTS & SHARES

live stream

Backoffice

10 %
OF THE TV AUDIENCE REGISTERS ON THE APP
100000 +
posts and videos published
10
minutes spent monthly per user on the app

Live interaction tools to power-up your content.

Create unforgettable moments with live interaction tools that allow viewers to engage with your content in an exciting second screen experience. Score a free kick with Cristiano Ronaldo, vote on which song a band should play next, or send emotions to a specific person through a breakthrough AI, which automatically identifies individuals during a live show and measures the sentiments of the audience towards them. The possibilities are endless.

Live interaction Tools

Sentiment analysis

INFORMATION OVERLAY

facial recognition

contextual information

10000000 +
emotions sent live
100000 +
predictions placed live

Interactive features to drive usage before, during and after the show.

Build a strong community experience around your second screen app with 24/7 chats, quizzes, and polls that foster interaction. Deliver a vibrant experience by allowing viewers to send messages to the TV show or live event, and apply to participate in real-time activities. Break barriers with user content creation and crowd sourced events that allow users to send photos and videos in multiple challenges.

Included in 2 modules: Community and Community+.

24/7 chats

polls & results

Messages to the TV SHOW or LIVE EVENT

gamification

crowd sourced events

1000000 +
chat messages
1000000 +
votes

Support for SVOD, AVOD and TVOD business models.

Generate extra revenues with a captivating and seamless second screen experience. Monetise your audience through subscriptions, pay-per-view, or advertisements – you choose the best fit for your content. Our payment modules integrate a wide range of digital payment methods, plus Telco Direct Carrier billing, ideal to promote impulse purchases.

Included in 2 modules: Monetisation and Monetisation+.

subscriptions

ads

pay per views

Multiple payments

carrier billing

10
Premium user lifetime value on a freemium model
10 +
payment options

10-year experience in delivering the perfect second screen apps.

Our repertoire speaks for itself, as we’ve delivered amazing second screen experiences in different areas such as sports, talk shows, reality shows, music shows, and talent shows. Our team has more than 10 years of experience in conceptualising and developing second screen applications. We’ll help you find the concept and features that better fit your content and to strongly engage your audience in seamless ways.

Contact us to know more about our consulting options.

10+ Years experience

Research in second screen interaction

Wide Repertoire

award-winning products

innovation philosophy

Second Screen modules:
What’s included?

Below you can find our commercial offer, divided in several modules to fit your needs. It starts with the Essential module, which you can mix’n’match with a wide array of modules. Feel free to contact us to request a demo and prices.

Magycal Second Screen Experience

Includes iOS and Android native apps. It offers the following functionalities:

A captivating home screen with content highlights, calling attention to the next live event or TV show. Beautiful news feed with relevant content, possibility to like and comment it.

Information about performers, participants or hosts. Schedule of the next major events and updates of the latest events.

Integration with the live stream feed to be broadcasted on the app. 

Show popular content by analysing users’ actions on the application.

Also included in this module is a back office and dashboard to help you monitor the most important KPIs and manage users, highlights, news, push notifications, and settings.

Need a partner to handle video streaming?

Don’t want to handle all the video transcoding, processing, storage, CDN, DRM and DVR, among other tech features? No worries. We can take care of all that for you. Our Magycal Second Screen solution can easily integrate with your current video platform, or we can use our own, so you can relax and focus on creating great content for your product.

Segmentation & Personalisation

To start delivering personalised experiences for your audience, we offer:

Based on segmentation by user preferences or categories, custom notifications are sent to different groups of users.

Content is recommended to each user, according to her/his content consumption history.

Live Interaction

The Live Interaction module will help you engage your audience in key live events. It features:

Present the right information at the right time, during a live event, allowing users to know more about what is happening on screen.

Know your audience opinion in live “flash” polls in a matter of seconds, with results appearing in real-time shortly after it.

Engage your audience with live trivia questions and keep users focused on the TV show or live event.

Live Interaction +

This module expands upon the standard Live Interaction module to deliver gamification:

Present the right information at the right time, during a live event, allowing users to know more about what is happening on screen.

Know your audience opinion in live “flash” polls in a matter of seconds, with results appearing in real-time shortly after it.

Engage your audience with live trivia questions so users can be more interested in the TV show or live event.

Engage your audience in a breakthrough gamified environment where users can predict the outcomes of the next live events, coupled together with leaderboards and a friend system.

Community

The Community module helps you to create a real community around your content. It features:

Invite your audience to chat during the events without the need for any external chat services. We also include chat groups categorised for your content, moderated by a bot with personalised messages, to foster user engagement.

Engage viewers in real-time polls and create new sponsorship opportunities at key moments. All the results are immediately available on the back office.

Users can send messages to be highlighted by the TV show or live event organiser, and even questions to the performers, participants or TV hosts.

Users can submit content through the application to participate in challenges.

Allow TV hosts and contestants to be recognised as certified users within the app and add special likes to content.

Community +

To go even further when it comes to community building, the Community + module adds even more engaging features:

Invite your audience to chat during the events without the need for any external chat services. We also include chat groups categorised for your content moderated by a bot with personalised messages, that help engage with users.

Engage viewers in real-time polls and create new sponsorship opportunities at key moments. All the results are immediately available on the back office.

Users can send messages to be highlighted by the TV show or live event organiser, and even questions to the performers, participants or TV hosts.

Users can submit content through the application to participate in challenges.

Allow TV hosts and contestants to be recognised as certified users within the app and add special likes to content.

Real-time, multi-question, multi-answer competitions featuring several media formats.

A reward system that takes into account the users’ interactions and fosters users’ loyalty.

Smart Info

The Smart Info module features:

When a face is detected, information about that person/character is presented on overlay.

Smart Info +

This module builds upon the standard Smart Info module to deliver:

When a face is detected, information about that person/character is presented on overlay.

Information available about the recognised person or character is presented depending on context.

Module that allows to show contextual relevant information during a live streaming event.

Automatically displays an overlay notification allowing users to participate in specific actions.

Monetisation

The Monetisation module features everything you need to monetise your audience:

For both live streams and VOD-content.

We integrate with the main digital payment methods (App Store payments; Play Store payments; Credit Cards), or any other payment gateway.

By integrating the payment gateways with our back office, you can manage and overview purchases and subscriptions across all the payment methods.

Monetisation +

However, if you need a wide array of payments, we can also support:

For both live streams and VOD-content.

We integrate with the main digital payment methods (App Store payments; Play Store payments; Credit Cards), or any other payment gateway.

By integrating the payment gateways with our back office, you can manage and overview purchases and subscriptions across all the payment methods.

Integration with Telco Direct Carrier billing payments, allowing a much broader array of payment options.

Let's talk?​

Interested in Magycal’s second screen solution? Drop us a message to inquire about prices and how we can start working together!

The magic under the hood.

The Magycal Second Screen is a modular solution that can fit all your needs, being easy to integrate with your backend, CMS, or third-party services. It uses the most recent server and front-end technologies to deliver an efficient and secure infrastructure, and beautiful mobile native applications.

Let's take your audience by storm?

Send us a message and we’ll schedule a call in the next days!




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