# Magycal

> Magycal is an independent, self-funded Portuguese technology company that builds interactive broadcast experiences for digital content, TV shows and live events. Its three product lines are OTT platforms, Second Screen experiences and custom Digital Experiences.

Magycal (founded 2012, formerly Viva Superstars) designs, develops and operates streaming and fan-engagement platforms for broadcasters, sports leagues, rights holders and brands. Notable work includes the SPORT TV OTT platform, Opto (SIC/Impresa), CNN Portugal, Liga Portugal, Panda+, Big Brother, Secret Story and Viva Ronaldo. Offices in Caparica and Coimbra, Portugal.

Key facts: 4M+ registered users on the SPORT TV app; 10+ years building Second Screen applications; award winner at SportsPro Media Awards, International Sports Awards, World Summit Awards, ACEPI Navegantes and Deloitte Technology Fast 50.

## Start here

- [Home](https://magycal.com/): Company overview, product lines, client list, awards and featured work.
- [Showcase](https://magycal.com/showcase/): Index of all Magycal projects across OTT, Second Screen and Digital Experiences.
- [Blog](https://magycal.com/blog/): Company news, product announcements, awards, events and industry perspectives.
- [Contact](https://magycal.com/contact/): Contact form, office addresses in Caparica and Coimbra, phone and email.

## Solutions

- [OTT Solution](https://magycal.com/ott-solution/): Magycal's next-generation over-the-top platform for live streams and VOD with built-in interactive features.
- [Second Screen Experience](https://magycal.com/second-screen-experience/): Companion app solution turning TV shows and live events into interactive experiences with voting, quizzes, polls and live chat.
- [Digital Experiences](https://magycal.com/digital-experiences/): Custom interactive products, social apps, websites and marketing campaigns for brands.

## Showcase projects

- [Liga Portugal](https://magycal.com/projects/liga-portugal-portuguese-football-league-app/): Official Liga Portugal platform with real-time stats, live positions, personalised content and international league coverage.
- [SPORT TV](https://magycal.com/projects/sport-tv-more-than-an-ott/): Award-winning sports OTT and digital hub with Smart Moments, Smart Info, multi-camera and 4K streaming.
- [Opto](https://magycal.com/projects/broadcast-ott/): Personalised broadcast OTT for SIC/Impresa across ten platforms with thousands of hours of content.
- [CNN Portugal](https://magycal.com/projects/cnn-portugal-app/): Flagship Portuguese news app with live CNN content and customisable features.
- [Big Brother](https://magycal.com/projects/app-big-brother/): Reality show app with voting system, 24/7 live chats and intuitive highlights.
- [Panda+](https://magycal.com/projects/kids-ott/): Safe kids OTT platform for Dreamia, built on the Magycal-Kaltura partnership.
- [TVI Pass](https://magycal.com/projects/tvi-pass-turning-viewers-into-participants/): Second Screen monetisation app for TVI with live show participation, exclusive content, in-app purchases and IVR.
- [SIC Notícias](https://magycal.com/projects/app-for-news-channel/): News channel app delivering continuous coverage to millions of engaged readers.
- [Viva Ronaldo](https://magycal.com/projects/cristiano-ronaldo-app/): Cristiano Ronaldo fan platform with interactive experiences during his matches.
- [Like Me](https://magycal.com/projects/app-for-tv-show/): App for the TVI influencer talent show, with a social network for contestants.
- [Podium](https://magycal.com/projects/fantasy-league-app-development/): Football companion app with match prediction system and fantasy league.
- [Secret Story](https://magycal.com/projects/app-for-reality-show/): Reality show app with real-time voting powered by AI, plus an integrated discussion forum.
- [Let's Dance](https://magycal.com/projects/talent-show-app/): Talent show app mixing reality and talent show formats around dancing.
- [Biggest Deal](https://magycal.com/projects/tv-show-app/): TV show app that lets viewers become part of the programme.
- [Love on Top](https://magycal.com/projects/dating-show-app/): Dating show app with live interaction, event participation, subscriptions and in-app credits.
- [Best Seat](https://magycal.com/projects/music-app-development/): Music app connecting users with live concert performers in real time.
- [Você na TV](https://magycal.com/projects/app-for-talk-show/): Talk show app connecting viewers to presenters and their favourite programme.

## Blog

- [Real-Time Sports News Redefined: SPORT TV Introduces AI-Powered Newsroom](https://magycal.com/sport-tv-launches-ai-powered-newsroom-with-magycal/): SPORT TV launches a fully digital AI-powered news desk built with Magycal. (2026-06)
- [Magycal Enters the North American Market with Premium OTT Technology](https://magycal.com/magycal-expands-into-the-us-ott-market/): Magycal officially enters the US OTT market as part of its international expansion. (2026-06)
- [Secret Story – Desafio Final is back. And the app is more powerful than ever.](https://magycal.com/reality-show-app-by-magycal-with-native-forum/): Ten years of Secret Story technology, now with a native in-app discussion forum. (2026-05)
- [SPORT TV wins Sports Streaming Platform Award at the International Sports Awards](https://magycal.com/sport-tv-wins-sports-streaming-platform-award/): Global recognition for SPORT TV at the International Sports Convention awards. (2026-01)
- [Magycal in 2025: A Year to Remember](https://magycal.com/magycal-2025-a-year-to-remember/): Year in review: international awards, product launches and team adventures. (2025-12)
- [Transforming the European Football Experience for UEFA Champions League and Europa League 2025](https://magycal.com/broadcast-technology-champions-league-europa-league/): Smart Moments and Smart Info power SPORT TV's UEFA coverage with AI highlights and facial recognition. (2025-12)
- [SPORT TV by Magycal awarded Best in Broadcast Distribution at SportsPro Media Awards 2025](https://magycal.com/best-in-broadcast-distribution-award-2025/): Recognition for innovation and reliability in sports content delivery. (2025-11)
- [IBC 2025: Innovation, Interactivity and a World Piggy Race](https://magycal.com/ibc-2025-piggy-race/): Magycal at IBC 2025 with live showcases, a talk and a Best Stand Awards finalist spot. (2025-09)
- [Smart Moments: Real-Time Highlights by Fans and AI](https://magycal.com/smart-moments/): Feature letting fans create highlights while AI detects and delivers key moments live. (2025-09)
- [A Magycal Escape to the Alps: Team Bonding at New Heights](https://magycal.com/a-magycal-escape-to-the-alps/): The team covered nearly 50km of alpine trails, castles and peaks. (2025-07)
- [Magycal at APDC 2025: Driving the Future of Media & Telecom](https://magycal.com/magycal-at-apdc-2025-driving-the-future-of-media-telecom/): Tracking the trends redefining media, telecom and the digital landscape. (2025-07)
- [SPORT TV by Magycal: Broadcast Distribution](https://magycal.com/sport-tv-by-magycal-broadcast-distribution/): Next-gen SPORT TV with scalable 4K streaming, 47% lower latency and Smart Moments clips. (2025-07)
- [Magycal at CABSAT 2025: Innovation, Insights & Global Connections](https://magycal.com/cabsat-2025-innovation-insights-global-connections/): Magycal in Dubai connecting with international partners in the MEASA region. (2025-05)
- [SPORT TV Launches Game-Changing Live Activities and Widgets for Football Fans](https://magycal.com/sport-tv-live-activities-and-widgets/): Live match updates delivered straight to the iOS lock screen. (2025-05)
- [Japan IT Week: Presentations, Product Demos, and Enthusiastic Crowds](https://magycal.com/japan-it-week-tokyo/): Magycal at Japan IT Week with the EU Business Hub, exploring Tokyo's tech scene. (2025-05)
- [Magycal Wins Boldest Design at BOLD Awards for SPORT TV Rebrand](https://magycal.com/magycal-wins-boldest-design-at-bold-awards-for-sport-tv-rebrand/): The SPORT TV rebranding won Boldest Design at the BOLD Awards. (2025-04)
- [2025's Magycal Beginnings: Launches, Nominations & Future Visions](https://magycal.com/2025s-magycal-beginnings-launches-nominations-future-visions/): Liga Portugal and TVI Pass app launches plus a BOLD Awards nomination. (2025-03)
- [Designing for Everyone: Magycal's Accessibility Milestone](https://magycal.com/designing-for-everyone-magycals-accessibility-milestone/): Official web accessibility certification with Bronze and Silver distinctions. (2025-02)
- [Magycal Achievements: Closing 2024 with Impact](https://magycal.com/2024-magycal-achievements/): AI features, IBC announcements, PME Excelência and Deloitte Fast 50 recognition. (2024-12)
- [Magycal Awarded PME Excellence 2023](https://magycal.com/magycal-awarded-pme-excellence-2023/): Award celebrating smart growth, innovation and the team behind it. (2024-12)
- [Deloitte Technology Fast 50: One of Portugal's Fastest-Growing Tech Companies](https://magycal.com/deloitte-technology-fast-50-magycal/): Deloitte recognises three years of rapid growth and technical excellence. (2024-12)
- [Celebrating 12 Magycal Years](https://magycal.com/celebrating-12-magycal-years/): The team marked Magycal's twelfth anniversary at Quinta do Tagus, Caparica. (2024-11)
- [Smart Moves and Milestones: Magycal's Q3 Highlights](https://magycal.com/smart-moves-and-milestones-magycals-q3-highlights/): Smart Moments going live, an IBC2024 presence and twelve years of Magycal. (2024-11)
- [Magycal Shines at IBC 2024: Pioneering the Future of Sports OTT](https://magycal.com/ibc-2024-pioneering-the-future-of-sports-ott/): Showcasing OTT, Second Screen and SPORT TV's Smart Info and Smart Moments. (2024-09)
- [Expanding Horizons: Magycal's Digital Growth and Global Reach in Q2](https://magycal.com/expanding-horizons-magycals-digital-growth-and-global-reach-in-q2/): Client launches, SPORT TV's Follow My Team and the Falua website. (2024-08)
- [Magycal Debuts at NAB Show 2024](https://magycal.com/magycal-debuts-at-nab-show/): First NAB Show appearance in Las Vegas, showcasing the OTT platform. (2024-06)
- [Magycal Returns to CABSAT: Expanding Global Reach in MEASA](https://magycal.com/magycal-returns-to-cabsat/): CABSAT 2024 in Dubai, showcasing the OTT platform and strengthening partnerships. (2024-06)
- [A Magycal Start: Awards, Adventures, and New Connections](https://magycal.com/a-magycal-start-awards-adventures-and-new-connections/): Q1 2024 brought a PME title, sports tech insights at ISC and team bonding. (2024-04)
- [Our Magycal Trip to the International Sports Convention](https://magycal.com/our-magycal-trip-to-the-international-sports-convention/): Magycal's ISC debut at White Hart Lane, with insights and industry connections. (2024-03)
- [Laser Tag Showdown](https://magycal.com/laser-tag-showdown/): A team bonding session built around a competitive game of laser tag. (2024-03)
- [We wish you a Magycal New Year](https://magycal.com/ibc-awards-finalist/): 2023 in review, from a Madeira retreat to being named an IBC Awards finalist. (2023-12)
- [10 Magycal Events to Celebrate 10 Years of Magycal](https://magycal.com/10-years-of-magycal/): Ten team events marking a decade of client and partner work. (2023-10)
- [How Magycal Leveraged Wowza and EZDRM to Build an Award-Winning Platform](https://magycal.com/best-user-experience-ott-case-study/): Technical case study on the streaming stack behind SPORT TV's OTT app. (2023-06)
- [The Future of Sport is Magycal](https://magycal.com/the-future-of-sport-is-magycal/): Magycal at Global Sports Week Paris ahead of the Rugby World Cup and Paris 2024. (2023-06)
- [Can We Make the MEASA Region Magycal?](https://magycal.com/cabsat-in-dubai/): CABSAT Dubai as the leading media, entertainment and satellite event for MEASA. (2023-05)
- [Magycal Among Sports Industry Leaders at SportsPro Live London](https://magycal.com/magycal-present-sports-ott-at-sportspro/): Showcasing the sports OTT alongside over 1000 sports business professionals. (2023-05)
- [Magycal on “Sociedade Civil”, RTP](https://magycal.com/talking-about-ux/): CEO Eduardo Dias discusses UX on RTP's daily show. (2023-03)
- [Honourable Mention at Meios & Publicidade Communication Awards](https://magycal.com/sports-ott-recognised/): The SPORT TV app recognised at the Meios & Publicidade awards. (2023-02)
- [2022 was Magycal](https://magycal.com/new-ott-apps-and-prizes/): Year in review covering new OTT apps and awards won in 2022. (2022-12)
- [Magycal and SPORT TV Partnership Wins SportsPro OTT Award](https://magycal.com/magycal-and-sport-tv-partnership-wins-outstanding-sportpro-ott-award/): Best User Experience at the 2022 SportsPro OTT Awards. (2022-12)
- [We Were Invited Speakers at SportsPro OTT Summit](https://magycal.com/speakers-at-the-sportspro-ott/): Magycal speaking at the leading sports OTT conference. (2022-12)
- [Outstanding Sports OTT at Sportel](https://magycal.com/sports-ott-sportel/): CRO Jorge Guedes at Sportel Monaco, a major global sports media market. (2022-10)
- [The Best Media and Entertainment Project Award Goes to Magycal](https://magycal.com/the-best-media-and-entertainment-project-award-goes-to-magycal/): SPORT TV's OTT wins Best Media and Entertainment Project at Navegantes XXI. (2022-10)
- [Learning About the Future of Monetisation in OTT at MIPCOM](https://magycal.com/future-of-monetisation-in-ott/): First Magycal appearance at MIPCOM, the major entertainment content market. (2022-10)
- [Magycal Remains at the Forefront of Innovation](https://magycal.com/ibc-show/): Second Magycal appearance at the IBC Show in Amsterdam. (2022-09)
- [How Much Does an OTT Cost?](https://magycal.com/how-much-does-an-ott-cost/): Cost drivers of launching an OTT, with audience growth and SVOD market data. (2022-08)
- [Take the Next Step with an OTT Platform](https://magycal.com/benefits-ott-tv/): What OTT delivers across devices, illustrated with the SPORT TV app. (2022-06)
- [Watch Matches Through Exclusive Cameras in the Interactive SPORT TV App](https://magycal.com/interactive-sport-tv-app/): UEFA EURO 2020 multi-camera viewing with personalised notifications. (2021-06)
- [How We Can Help You Monetize Your Audience](https://magycal.com/monetised-solutions-for-apps/): How Second Screen apps generate extra revenue beyond engagement. (2020-12)
- [App Features That Foster Sports Fans Engagement](https://magycal.com/sportsfans-engagement/): Features that help teams, leagues and producers deepen fan relationships. (2020-11)
- [How the Big Brother App Creates Interaction Between Viewers and the Reality Show](https://magycal.com/fan-interactive-solutions-reality-show/): Interactive features beyond voting that connect users to the house. (2020-11)
- [SPORT TV App Releases Rewind During Live Stream](https://magycal.com/sportvapp-rewind-feature/): Rewind capability during live content in the SPORT TV app. (2020-10)
- [How to Make Your App Stand Out Right from the Start](https://magycal.com/prepare-app-launch/): Standing out in crowded app stores, especially at launch. (2020-09)
- [Should You Develop or Outsource Your Interactive App?](https://magycal.com/develop-or-outsource/): Weighing in-house development against outsourcing for specialised apps. (2020-09)
- [How to Plan the Development of Your Interactive App](https://magycal.com/plan-interactive-app/): Planning an app for a TV show or live event, including feature selection. (2020-09)
- [Why You Must Interact with Your Audience](https://magycal.com/why-interact-with-audience/): The main reasons interaction benefits both audience and brand. (2020-09)
- [Benefits of Having an Application for Your TV Show](https://magycal.com/benefits-of-apps-for-tv-shows/): How apps create engaging audience experiences and business benefits. (2020-09)
- [Big Brother and SPORT TV Apps - What Do They Have in Common?](https://magycal.com/big-brother-and-sport-tv-apps-what-do-they-have-in-common/): Two very different top-ranked apps sharing live engagement and profitability. (2020-08)
- [How to Keep Users Coming Back to Your App](https://magycal.com/how-to-keep-users-coming-back-to-your-app/): Retention strategies for increasingly demanding users. (2020-08)
- [Applications - From Interaction to Revenues](https://magycal.com/applications-from-interaction-to-revenues/): Apps as revenue channels driven by fan engagement and interaction. (2020-08)
- [Viva Superstars Changes Its Name to Magycal](https://magycal.com/vivasuperstars-changes-its-name-to-magycal/): The rebrand to Magycal and the scalable platform behind it. (2020-07)
- [Big Brother's App Shows an Impressive Number of Votes in Its First Weeks](https://magycal.com/big-brothers-app-shows-an-impressive-results/): Portugal's first Big Brother fan engagement app, powered by Magycal. (2020-07)
- [NOVA University Rewarded Viva Superstars with the NOVA SPIN-OFF Trademark](https://magycal.com/nova-university-rewarded-viva-superstars-with-the-nova-spin-off-trademark/): Recognition for companies created within NOVA University Lisbon's ecosystem. (2020-01)
- [Viva at the 29th Digital Business Congress 2019 in Lisbon](https://magycal.com/viva-at-the-29th-digital-business-congress-2019-in-lisbon/): CEO Eduardo Dias presents the award-winning SPORT TV Digital Hub. (2019-11)
- [Best Moments from Web Summit 19](https://magycal.com/best-moments-from-web-summit-19/): Showcasing the new SPORT TV app at Web Summit 2019. (2019-11)
- [We Won Best Application/Website for Culture and Sports](https://magycal.com/we-won-the-best-application-website-for-culture-and-sports-category-2019/): ACEPI Navegantes XXI prize for Portugal's best in the digital economy. (2019-10)
- [Best Moments from Web Summit 18](https://magycal.com/best-moments-from-web-summit-18/): Demoing Magycal technology and skills at Web Summit 2018. (2018-11)

## Optional

- [Team](https://magycal.com/team/): The people behind Magycal.
- [Vision](https://magycal.com/vision/): Magycal's long-term vision for interactive broadcast.
- [Values](https://magycal.com/values/): The principles that guide how Magycal works.
- [Story](https://magycal.com/story/): Company history from Viva Superstars to Magycal.
- [Careers](https://magycal.com/careers/): Open roles and how to apply.
- [Press Room](https://magycal.com/press-room/): Press coverage and media mentions, mostly in Portuguese.
- [Events](https://magycal.com/events/): Upcoming and past industry events where Magycal is present.